From eco-friendly practices to fair trade ingredients, consumers now expect more from their products than ever before. This is especially true when it comes to skincare, with the demand for clean, minimally-processed formulas at an all-time high.
As a result cold-pressed skincare has been popping up, a movement which promises the highest quality and preservation of plant extracts. Those who gravitate towards the natural beauty aisle and like to know what they’re rubbing on their faces on a daily basis may find such raw formulas the perfect fit.
One brand catering for the conscious beauty consumer with a range of raw, cold-pressed skincare products is Rawceuticals. The brand’s cold pressing process involves crushing fruit, vegetables or seeds at a low temperature to preserve the integrity and nutritional value of the resulting fruit and seed oils. Each product is crafted in small batches to ensure freshness and efficacy, allowing ingredients to be extracted in the purest form without oxidation.
Combined with naturally-derived cosmeceuticals, this luxury skincare line not only hydrates and nourishes, but offers anti-pollution benefits to defend against harmful environmental factors – an increasingly popular concern.
Rawceuticals has also been making waves worldwide; despite only launching last year, the brand has bagged its first global award. They won the Innovation Award for Best New Products at the prestigious Les Nouvelles Esthétiques Beauty Convention in 2018.
Behind the results-orientated products are impressive green initiatives too. Packaging is manufactured with paper from sustainably managed forests, non-toxic vegetable inks are used to print, glass is incorporated into packaging, jar lids are made from fertilizer and orders packed with biodegradable shipping 'peanuts'. Aside from packaging choices, Rawceuticals incorporates fair trade ingredients and partakes in an industry-first "buy one, plant one" tree planting program in partnership with Plant-It 2020.
