It’s been a star-studded few days, with celebrities and influencers alike flocking to Palm Springs for the first weekend of Coachella 2019.
One Aussie brand getting in on the Coachella action was Bondi Sands, who took the opportunity to launch its latest offering, Aero, with an A-list party.
The event, which the brand dubbed ‘AEROLAND,’ was held on April 13 and saw the likes of Emily Ratajkowski, Delilah Hamlin, Austin Brown, Mackenzie Ziegler, Maddie Ziegler, Stassi Schroeder and Pia Muehlenbeck, all in attendance to celebrate the new aerated self tanning foam.
"The launch of Aero was the first time we have launched a product into the USA, UK and Australia at the same time," Bondi Sands co-founder, Blair James told BD.
"Coachella gave us the perfect opportunity to place Bondi Sands on the global stage to ensure the huge task of reaching a truly global audience could be achieved."
"As a brand we believe creating interactive and innovative activations create excitement around the brand. We were keen to create an event that has not been replicated by any Australian brand before, that was 100 per cent Bondi Sands owned," said James.
The tanning brand also teamed up with Levi's for its Neon Carnival with Bondi Sands and POKÉMON: Detective Pikachu party held on the same day, with celebs such as Paris Hilton and Alessandra Ambrosio in attendance.
