Diesel Fragrances has announced a new collaboration with Paris Saint-Germain football star, Neymar Jr.
The Brazilian athlete has co-created a men's scent with L'Oréal-owned Diesel Fragrances that reflects "a vision of modern masculinity and bravery," according to a statement.
"It's also a testimony to Neymar Jr.'s incredible journey, from his childhood days playing football in the poor neighbourhood of Jardim Glória, at Praia Grande, to his rise to global fame," the statement continues.
With around 250 million followers on social media, Neymar Jr. is ranked one of the world's most-famous celebrities. He is the first personality from the world of sports to front a Diesel Fragrance.
Details of the scent are being kept under wraps but it's been revealed that Neymar Jr. was involved with all aspects of its creation, packaging and the soon-to-be-unveiled campaign.
"I took part in the most important decisions," said Neymar Jr. "It had to be a daring fragrance, and it also had to be related to what I like. I wanted a fragrance telling my own story and what bravery means to me."
The collaboration coincides with Neymar Jr.'s first decade as a professional athlete, and the 10th anniversary of Only The Brave, Diesel’s signature fragrance for men.
The full campaign will debut on May 19 and can be viewed on the Diesel Fragrances Instagram page - @dieselfragrances.
