Since Cetaphil entered the New Zealand market over 30 years ago, the brand has gone from strength to strength. The brand’s latest achievement is no mean feat – its iconic Cetaphil Gentle Skin Cleanser has been named the #1 selling product in the skincare category in supermarkets.
Supermarkets are the preferred purchase channel for skincare, with 66 per cent of New Zealand skincare shoppers purchasing skincare from a supermarket in the last six months.
In addition to this milestone, Cetaphil has also been crowned the #1 sensitive skincare brand in New Zealand, leading the category in both grocery and pharmacy purchase channels.
One bottle of the cleanser is sold every minute across the world, with the formula remaining virtually unchanged since its creation in 1947.
As well as winning multiple awards, Cetaphil has gained approval from beauty insiders, the healthcare community, and is highly recommended by dermatologists.
