Our friends at My Market Insight – a specialist provider of beauty media and e-commerce intelligence – have taken a look at the beauty products making noise in New Zealand’s print and online publications last month.
My Market Insight is the only company that provides total media and market insights specifically for the beauty industry across print, online and social media. The service is essential for beauty brands trying to define the right media strategy in order to increase sales and maximise return on investment.
We’ve included links to download the high res imagery of the popular products below.
Top 10 products in print and online publications (out of 582)
Shiseido Controlled Chaos Volumizing Mascara Ink (6 mentions)
Trilogy Vitamin C Booster Treatment (5 mentions)
Kester Black Nail Polish (5 mentions)
Elemis Superfood Facial Oil (4 mentions)
Aether Beauty Rose Quartz Crystal Gemstone Palette (4 mentions)
Zeba Absolute Oil (3 mentions)
YSL All-In-One Glow Foundation (3 mentions)
Weleda Skin Food (3 mentions)
Trilogy Certified Organic Rosehip Oil (3 mentions)
Tom Ford Eye Color Quad (3 mentions)
Top 10 makeup products in print and online publications (out of 175)
Shiseido Controlled Chaos Volumizing Mascara Ink (6 mentions)
Kester Black Nail Polish (5 mentions)
Aether Beauty Rose Quartz Crystal Gemstone Palette (4 mentions)
YSL All-In-One Glow Foundation (3 mentions)
Tom Ford Eye Color Quad (3 mentions)
Revlon ColorStay Creme Eye Shadow (3 mentions)
NYX Professional Makeup Glitter Goals Liquid Eyeshadow (3 mentions)
M.A.C Lipstick (3 mentions)
Hourglass Scattered Light Glitter Eyeshadow (3 mentions)
Ardell Beauty Stroke a Brow Feathering Pen (3 mentions)
Top 10 skincare products in print and online publications (out of 209)
Trilogy Vitamin C Booster Treatment (5 mentions)
Elemis Superfood Facial Oil (4 mentions)
Zeba Absolute Oil (3 mentions)
Weleda Skin Food (3 mentions)
Trilogy Certified Organic Rosehip Oil (3 mentions)
Antipodes Blessing Anti-Pollution Light Facial Serum (3 mentions)
Ultraceuticals Ultra B2 Hydrating Serum (2 mentions)
Trilogy Vitamin C Booster Moisturising Lotion (2 mentions)
Thalgo Range (2 mentions)
Shiseido Men Total Revitalizer Light Fluid (2 mentions)
Top 10 fragrance products in print and online publications (out of 33)
Tom Ford Lavender Extreme EDP (2 mentions)
Fantasy Fragrance (2 mentions)
YSL Mon Paris Parfum Floral EDP (1 mentions)
YSL Black Opium Intense EDP (1 mentions)
Viktor & Rolf Flowerbomb Midnight EDP (1 mentions)
Versace Eros Flame EDP (1 mentions)
Triumph And Disaster Brand Mention (1 mentions)
Tom Ford Costa Azzurra Acqua EDP (1 mentions)
Tom Ford Beau de Jour EDP (1 mentions)
Rochas Mademoiselle Rochas EDP (1 mentions)
Top 10 haircare products in print and online publications (out of 162)
GHD Oracle Versatile Curler (3 mentions)
Kevin.Murphy Young.Again Hair Oil (2 mentions)
Wella Professionals Koleston Perfect (2 mentions)
Tangle Teezer Fine & Fragile Detangling Hair Brush (2 mentions)
Sunflower Color Preserving Shampoo (2 mentions)
Sunflower Color Preserving Conditioner (2 mentions)
Schwarzkopf Extra Care Grape Seed Oil Elixir (2 mentions)
Sam McKnight Lazy Girl Dry Shampoo (2 mentions)
Natio Nourishing Argan Oil Treatment (2 mentions)
Moroccan Oil Hair Treatment (2 mentions)
To find out more about all the latest insights for the market or your brands contact info@mymarketinsight.com.au
