Our friends at My Market Insight – a specialist provider of beauty media and e-commerce intelligence – have taken a look at the beauty products making noise in New Zealand’s print and online publications last month.
My Market Insight is the only company that provides total media and market insights specifically for the beauty industry across print, online and social media. The service is essential for beauty brands trying to define the right media strategy in order to increase sales and maximise return on investment.
We’ve included links to download the high res imagery of the popular products below.
Top 10 products in print and online publications (out of 716)
GHD Oracle Versatile Curler (9 mentions)
M.A.C Lipstick (7 mentions)
YSL Vernis A Levres Water Stain (6 mentions)
Aleph Cheek/Lip Tint (6 mentions)
Trilogy Vitamin C Booster Treatment (5 mentions)
Glow Recipe Watermelon Glow Sleeping Mask (5 mentions)
Elizabeth Arden Retinol Ceramide Capsules Line Erasing Night Serum (5 mentions)
Touche Eclat Radiant Touch Highlighting Pen (4 mentions)
Shiseido Controlled Chaos Volumizing Mascara Ink (4 mentions)
Olive Multiple Products - Promotion (4 mentions)
Top 10 makeup products in print and online publications (out of 262)
M.A.C Lipstick (7 mentions)
YSL Vernis A Levres Water Stain (6 mentions)
Aleph Cheek/Lip Tint (6 mentions)
Touche Eclat Radiant Touch Highlighting Pen (4 mentions)
Shiseido Controlled Chaos Volumizing Mascara Ink (4 mentions)
Giorgio Armani Luminous Silk Foundation (4 mentions)
Bobbi Brown Eye Shadow (4 mentions)
YSL Luxuriant Haven Couture Eye Palette (3 mentions)
YSL Le Teint Touche Eclat (3 mentions)
Shiseido Minimalist Whipped Powder Blush (3 mentions)
Top 10 skincare products in print and online publications (out of 264)
Trilogy Vitamin C Booster Treatment (5 mentions)
Glow Recipe Watermelon Glow Sleeping Mask (5 mentions)
Elizabeth Arden Retinol Ceramide Capsules Line Erasing Night Serum (5 mentions)
Olive Multiple Products - Promotion (4 mentions)
Dr. LeWinn's Ultra R4 Collagen Surge Plumping Gel (4 mentions)
Trilogy Certified Organic Rosehip Oil (3 mentions)
The Skin Kitchen Pineapple Lip Scrub (3 mentions)
Syrene AquaLight Moisture Gel Lotion (3 mentions)
Weleda Skin Food Light (2 mentions)
Ole Henriksen Truth Serum (2 mentions)
Top 10 fragrance products in print and online publications (out of 51)
Tom Ford Lavender Extreme EDP (2 mentions)
Britney Spears Fantasy Fragrance (2 mentions)
YSL Mon Paris Parfum Floral EDP (1 mentions)
YSL Black Opium Intense EDP (1 mentions)
Viktor & Rolf Flowerbomb Midnight EDP (1 mentions)
Versace Eros Flame EDP (1 mentions)
Triumph And Disaster Brand Mention (1 mentions)
Tom Ford Costa Azzurra Acqua EDP (1 mentions)
Tom Ford Beau de Jour EDP (1 mentions)
Rochas Mademoiselle Rochas EDP (1 mentions)
Top 10 haircare products in print and online publications (out of 121)
GHD Oracle Versatile Curler (3 mentions)
Kevin.Murphy Young.Again Hair Oil (2 mentions)
Wella Professionals Koleston Perfect (2 mentions)
Tangle Teezer Fine & Fragile Detangling Hair Brush (2 mentions)
Sunflower Color Preserving Shampoo (2 mentions)
Sunflower Color Preserving Conditioner (2 mentions)
Schwarzkopf Extra Care Grape Seed Oil Elixir (2 mentions)
Sam McKnight Lazy Girl Dry Shampoo (2 mentions)
Natio Nourishing Argan Oil Treatment (2 mentions)
Moroccan Oil Hair Treatment (2 mentions)
To find out more about all the latest insights for the market or your brands, contact info@mymarketinsight.com.au.
