M.A.C Cosmetics Australia has announced it will be dropping prices across its range from October 14, 2019.
The iconic makeup company, which in FY/2019 was the number one lipstick brand in Australian department stores, across both units and revenue, is permanently decreasing pricing on its lipsticks, single eyeshadows and single wand mascaras.
Whilst pricing has fluctuated over the years due to several factors including, foreign exchange rates, costs of manufacturing, shipping, handling and local GST costs, the brand said it's committed to delivering Australian shoppers the most competitive prices.
“You asked and we listened! Gone are the days of listing up your besties when they head overseas with all your makeup must-haves. Now you can shop M.A.C at competitive prices locally and still have change to spare for a cocktail or two," said M.A.C Cosmetics director of make-up artistry, Nicole Thompson.
The price reduction includes:
Lipstick, now $30 (previously $36)
Single Eyeshadow, $29 (previously $33)
Single Wand Mascara, $39 (previously $42)
Image source: @maccosmeticsaustralia