Is there a ‘rise and shine’ beauty collection on the way? If reports are accurate, the answer is a resounding yes after Kylie Jenner trademarked her viral catchphrase last week.
In case you missed it, earlier this month Jenner was recorded serenading her young daughter, Stormi, with a sing-song version of the phrase 'rise and shine'. The video went viral racking up one billion Tiktok views and 11 million views on YouTube.
Never one to miss a business opportunity, Jenner almost immediately launched a ‘rise and shine’ hoodie on her website (now sold out) and filed to trademark the three words for use in the cosmetics category, according to Dazed Digital.
Should the trademark be approved, the possibilities for Jenner and her 'rise and shine' empire could be huge. However, it appears there are existing 'rise and shine' applications already filed with the United States Patent and Trademark Office, which means it's not a given. Watch this space.
