The newest COVERGIRL is here - joining the all-star lineup of the brand's celebrity roster, is actress and author, Lili Reinhart.
“I have always been a huge believer in embracing one’s uniqueness and finding ways to feel good in your own skin,” said Reinhart. “Since I was 13, makeup has been an incredible source of confidence for me and a tool that can be used to enhance the natural beauty that exists in all of us. I am so honoured to partner with COVERGIRL, an iconic brand that is inclusive of anyone who finds the joy in playing with makeup."
Best known for her role as Betty Cooper on the hit show Riverdale, Reinhart is also a new author to Swimming Lessons, a book of original poems hitting shelves next spring.
“We’re excited for Lili to join our COVERGIRL family as she embodies a woman who is unapologetically herself - she is authentic, talented, and truly lives by what she believes in,” said COVERGIRL vice president of marketing, Erika Woods.
Reinhart will be the face of a yet-to-be-announced collection from COVERGIRL, on counter June 2020.
