Consisting largely of independent workers and small businesses, it’s no secret that the beauty services sector has been one of the hardest hit by COVID-19.
And with more states in the US now looking to reopen, well-known skincare brand, Dermalogica, has created a set of 12 principles that it hopes will be adopted by the industry at large, according to WWD.
“We have 20,000 small businesses worldwide and it is our responsibility to help them open in a safe way,” Dermalogica CEO, Aurelian Lis, said. “In the aftermath of this wave of COVID-19 and the next one, we want to say that these are the additional things you need to do.”
Called the Enhanced Service Safety Principles, these rules were developed alongside an epidemiologist, skincare professionals and doctors. They consist of measures such as pre-screening, curbside check-in and limited entrance, ensuring social distancing via staggered appointments, and cleansing protocols for tools, products and the spa environment.
Rather than using gloves (unless required by authorities), frequent and thorough hand washing is also recommended. All testers should be wiped down after use, and products in jars should not be used as testers.
In addition to these standards, Dermalogica is this week launching a Clean Touch Certification Program.
“It’s important that we communicate to consumers that it’s not business as it was,” Lis said. “We’ve always been good at sanitation, but we’re doing even more. We know clients are longing for our services, but they don’t want to have any trepidation when they come to a spa.”
