Kimmy K has announced her newest KKW Beauty collab, and now she has made her way through working with her family, she's teaming up with someone we didn't expect - her childhood best friend, Allison Statter.
If the name rings a bell, Statter is the co-founder of influencer marketing and PR agency, Blended Strategy Group, which has worked with the likes of JLo and Christina Aguilera.
“It was fun being a part of the process,” Statter said. “Starting with an idea to then seeing it all come together, from our initial brainstorm, to formulating the new products, picking out the shade names and curtains of the packaging."
“I am incredibly humbled and honoured that Kim asked me to do this with her and I hope everyone loves it as much as I do.”
The KKW Beauty X Allison range features a range of ‘essentials’ that are designed to meet the needs of busy consumers.
“It’s really meant to simplify your routine and make it as easy as possible to do a quick pulled together look, no matter how busy you are,” Kardashian West said.
“We’re both working mums and understand how crazy life can get trying to juggle it all and make time for yourself."
“Collaborating with my best friend was a lot of fun, we had a lot of laughs looking through old photos and discussing how our make-up routines have evolved over the years.”
The collection will includes a six-pan eyeshadow palette, two three-in-1 face palettes, a clear lip gloss and two of the brand’s best-selling lip crayons in new shades.
KKW Beauty X Allison is set to launch Saturday, August 29 (Australian Eastern Standard Time) and will be available here.
