IMG has announced the schedule of consumer events and programming for Afterpay Australian Fashion Week (AAFW): The Experience, AAFW’s integrated consumer offering.
AAFW: The Experience invites consumers to attend a selection of see-now, buy-now runway shows on the official AAFW schedule. For the first time, consumers will be able to shop directly from the runway using Afterpay.
After successfully piloting the experiential consumer platform at New York Fashion Week, IMG is bringing opportunities to the Australian fashion industry and its market in one dynamic program.
All events will be executed in accordance with all government and health official guidelines. Presented by Afterpay, the 2021 consumer runway show program includes:
Monday 31 May, 7.30pm: AAFW’s blockbuster opening night showcase, with details soon to be announced.
Tuesday 1 June, 7.30pm: A see-now, buy-now runway from bassike, one of Australia’s leading designer fashion brands with a philosophy that centres on high-quality design and sustainable manufacturing.
Wednesday 2 June, 7.30pm: The original house of sustainability, designer Kit Willow of KITX will present a see-now, buy-now showcase of her luxurious positive impact women’s ready-to-wear.
Thursday 3 June, 7.30pm: Celebrating their 15th anniversary, Manning Cartell will return to the AAFW schedule with a see-now, buy-now show.
Friday 4 June, 7.30pm: AAFW will close with a collective showcase celebrating the future of Australian fashion.
“AAFW: The Experience opens the doors of fashion week to directly advance designers’ retail businesses and creates opportunity to drive loyalty amongst new and existing customers,” said IMG fashion events group, Asia-Pacific region executive director, Natalie Xenita.
“We are thrilled to reconnect with live audiences at Carriageworks with this curated program of runway shows and informative fashion events, to entertain and engage fashion’s most passionate consumers.”
This year also marks Australian-born retail payments platform Afterpay's first year as the title partner.
“Afterpay is looking forward to enabling a wider consumer audience access to all the runway shows and talks that make up Afterpay Australian Fashion Week: The Experience,” said Afterpay co-founder and co CEO, Nick Molnar.
“Members of the public can not only purchase their tickets and pay for them in four interest free instalments, but purchase directly from the runway, and pay later using Afterpay.”
AAFW will take place 31 May – 4 June, 2021, live at Carriageworks, Sydney and virtually at australianfashionweek.com.
AAFW: The Experience tickets are now available online here.
