Australian serum specialists, BOOST LAB, has this week launched its eCommerce and distribution partnership with online beauty destination: Adore Beauty.
Beauty lovers can now self select and purchase BOOST LAB’s targeted range of single focus treatment serums based on their skin concerns, directly from one of Australia’s fastest growing online beauty retailers.
Adore Beauty, which recently listed on the ASX as ABY, welcomes the acquisition, with the company’s senior category manager - skincare & wellness, Danielle, Chee, commenting:
“We are pleased to have BOOST LAB join our esteemed family of brands to service our growing database of discerning beauty customers. In recent years, a spotlight has been shone on Australian beauty brands for the unique way in which they uphold quality formulations, function and performance, wrapped up in fun, approachable and attainable ways.
BOOST LAB maintains this calibre and speaks very much to our core skincare customer that is more ingredients-focused and active skincare-led. We are proud to partner with fellow Australian businesses such as BOOST LAB, supporting us in our journey to reinforce that beauty is attainable for all, judgement-free and entirely individualistic, and most importantly: that everyone has the right to great skin.”
The announcement comes less than six months on market for BOOST LAB, with the brand rapidly powering forward.
Australian skincare expert, and BOOST LAB founder, Craig Schweighoffer, (formerly of ECOYA, Trilogy and Skin Physics) is also thrilled with the brand’s growth and the milestones reached to date, adding:
“We’ve been overwhelmed with the support from the beauty community in BOOST LAB's infancy, and are looking forward to partnering with Adore Beauty to help make shopping for targeted skincare solutions simpler. Consumer habits changed in 2020 and we saw the beauty and skincare category soar, with more consumers embracing at-home routines."
The new partnership enables BOOST LAB to reach a wider market and fills a gap for Adore Beauty’s expansive skincare portfolio.
BOOST LAB’s founding range of seven serums debuted on Adore Beauty on January 27 and can also be found via boostlabco.com, Amazon Australia and Active Skin.
