Our friends at My Market Insight have taken a look at the beauty products making noise in Australia's print and online* publications over the last month.
My Market Insight is the only company that provides total media and market insights specifically for the beauty industry across print, online and social media. The service is essential for beauty brands trying to define the right media strategy in order to increase sales and maximise return on investment.
Here are their results:
Top 10 products in print and online publications (out of 772)
La Roche-Posay Anthelios 50+ Invisible Fluid (6 mentions)
Dyson Corrale Straightener (6 mentions)
Medik8 (K8) Crystal Retinal 20 (4 mentions)
GHD (Good Hair Day) Max Hair Straightener (4 mentions)
Chanel No 5 Eau De Parfum (Spray) (4 mentions)
Ultra Violette Lean Screen SPF 50+ Mattifying Zinc (3 mentions)
Revlon PhotoReady Rose Glow Hydrating & Illuminating Primer (3 mentions)
Jo Malone London English Pear & Freesia Cologne (3 mentions)
Jean Paul Gaultier La Belle EDP (3 mentions)
Glasshouse Fragrances Sunset In Capri Perfume (3 mentions)
Top 10 makeup products in print and online publications (out of 218)
Revlon PhotoReady Rose Glow Hydrating & Illuminating Primer (3 mentions)
Fenty Beauty by Rihanna Pro Filt'r Hydrating Longwear Foundation (3 mentions)
Chanel Sublimage L'Essence De Teint (3 mentions)
Trinny London Eyetallics (2 mentions)
Sephora Cream Lip Stain (2 mentions)
Revlon Creme Colourstay Eye Shadow (2 mentions)
Real Techniques Miracle Cleansing Sponge (2 mentions)
Nudestix Nudefix Cream Concealer (2 mentions)
Nude by Nature Translucent Loose Finishing Powder (2 mentions)
NARS Quad Eyeshadow (2 mentions)
Top 10 skincare products in print and online publications (out of 347)
La Roche-Posay Anthelios 50+ Invisible Fluid (6 mentions)
Medik8 (K8) Crystal Retinal 20 (4 mentions)
Ultra Violette Lean Screen SPF 50+ Mattifying Zinc (3 mentions)
Alpha H Liquid Gold Midnight Reboot Serum (3 mentions)
Ultraceuticals Ultra Retexturising Body Complex (2 mentions)
Trilogy Bakuchiol + Booster Treatment (2 mentions)
The Ordinary Hyaluronic Acid 2% + B5 (2 mentions)
Sukin Rosehip Hydrating Day Cream (2 mentions)
Sukin Pink Clay Facial Masque (2 mentions)
StriVectin Super-C Retinol Brighten & Correct Vitamin C Serum (2 mentions)
Top 10 fragrance products in print and online publications (out of 73)
Chanel No 5 Eau De Parfum (Spray) (4 mentions)
Jo Malone London English Pear & Freesia Cologne (3 mentions)
Jean Paul Gaultier La Belle EDP (3 mentions)
Glasshouse Fragrances Sunset In Capri Perfume (3 mentions)
Giorgio Armani My Way EDP (3 mentions)
Minenssey Mine Perfume Oil (2 mentions)
Jo Malone Scarlet Poppy Cologne Intense (2 mentions)
Jo Malone London Pomegranate Noir Cologne (2 mentions)
Frederic Malle Portrait Of A Lady The Fragrance (2 mentions)
Editions De Parfums Fragrance (2 mentions)
Top 10 haircare products in print and online publications (out of 134)
Dyson Corrale Straightener (6 mentions)
GHD (Good Hair Day) Max Hair Straightener (4 mentions)
Sukin Sensitive Micellar Scalp Masque (2 mentions)
Schwarzkopf Brilliance Intense Colour Creme (2 mentions)
Sachajuan Hair in the Sun Protective Styling Cream (2 mentions)
OGX Hydrate + Repair Argan Oil Of Morocco Extra Strength Shampoo (2 mentions)
Matrix Total Results So Silver Color Obsessed Shampoo (2 mentions)
Luxurious Moisture Moisture Rich Shampoo (2 mentions)
Kristin Ess Instant Exfoliating Scalp Scrub (2 mentions)
KMS Hairplay Liquid Wax (2 mentions)
*Online publications include Gritty Pretty, Grace and Badlands.
To find out more information about My Market Insight and how they can help you, visit www.mymarketinsight.com/au or email info@mymarketinsight.com.au.
