According to an article by WWD, as consumers adjust to post-pandemic living, luxuries such as fragrance and travel are starting to re-emerge.
In fact, new data from state-of-the-art analytics platform, Trendalytics, shows growing interest in travel-friendly and waterless products. “People are starting to see the end of the tunnel with the pandemic,” said Trendalytics CEO, Cece Lee Arnold.
Fragrance, which was hit hard in the first half of 2020, has surprisingly also seen an increase, with Arnold saying that the renewed interest was twofold.
“It’s not a thing that bothers you if you don’t smell great, but when you’re going back out into the world, it does matter,” she said. “You have to care about personal hygiene in a way you haven’t in a while. It’s how you effect others.”
The second aspect of consumer interest is how COVID-19 impacts smell, according to Arnold, with searches pointing to a newfound appreciation of scent. “When you don’t have your sense of smell anymore, you see how tied it is to everything. Consumers are going back to enjoying the things they weren’t before, and they won’t take it for granted,” she said.
Arnold believes both trends are here to stay as the world readjusts to waning threats of infection, adding: “You’re going to continue seeing these trends for a while – the pandemic started at a specific moment, but the return will be more gradual.”
Below are the top 10 emerging beauty trends for May, according to Trendalytics.
1. Toothpaste Tabs: +358%
2. Cleansing Stick: +268%
3. SPF Stick: +65%
4. Alcohol-Free Perfume: +65%
5. Clean Perfume: +34%
6. Perfume: +32%
7. Shampoo Bar: +28%
8. Black Nail Polish: +27%
9. Probiotic: +10%
10. Conditioner Bar: +6%
