Australia’s pioneering independent lifestyle brand, Rescu, is expanding its portfolio with the launch of the AGELESS by Rescu Podcast.
With the launch episode airing today and featuring star guest Miranda Kerr, AGELESS By Rescu deep dives into the world of rejuvenation, cosmetic enhancement, and modern beauty.
Speaking to celebrities, scientists, surgeons, and experts, the podcast uncovers the stories, products, treatments, and rituals behind some of the most beautiful faces in Australia and globally. AGELESS by Rescu opens the little black book of the glam squads, doctors, treatments, and products they use to achieve their best selves.
“Over the past 20 years, I've worked with, interviewed, and met some of the most beautiful men and women in the world, and the glam squad and experts they have on speed dial to create their flawless images,” said Bahar Etminan, who is the host of AGELESS by Rescu. The prominent industry figure also founded sister platform, Rescu, in 2005, and has previously worked as the Estée Lauder brand general manager for Bobbi Brown and Origins, as well as the Gucci Timepieces head.
“What I've come to learn is that beauty and vitality has nothing to do with age,” Etminan said. “It’s an attitude and can rise or fall in direct proportion of that person's investment and investment in self-care, lifestyle choices, what I like to call tweakments and how much they respect their personal brand.”
Building on the success of Rescu, AGELESS by Rescu connects listeners with a suite of solutions and experts for their aesthetic concerns. From skincare to injectables, the science of biohacking, epigenetics and rejuvenation, to surgery and everything in between, AGELESS by Rescu connects its audience with the full range of possibilities of timeless beauty, without judgement.
The podcast also acknowledges the importance of diversity, with guests and experts speaking to all ages, ethnicities and inclusivity without hype. AGELESS by Rescu addresses increased interest in aesthetics of Australian men, who will find a podcast for information and referrals that are both functional, discreet and invaluable.
“My mission has always been to bring perceptive, captivating content, no-spin reviews, and truly expert advice from the brightest thinkers, doers and achievers in the business,” Etminan said. “This podcast is a natural extension of my book, digital platform and passion for the science of beauty and vitality.
More importantly, in an industry plagued by somewhat exploitative and confusing messages, AGELESS by Rescu will serve as an educational hub allowing listeners direct access to best practice experts and cutting-edge innovations in this space in Australia and globally. Currently, this media format does not exist in our market for consumers. AGELESS by Rescu answers this need.”
You can listen to the podcast here.
