According to data by Spate, it looks like two rebounding categories of the year are in high demand this holiday season.
The machine intelligence platform, which tracked the holiday beauty searches with the highest growth, said fragrances and lip products are posting exponential growth from last year, as reported by WWD.
“Based on the top growth searches for beauty-related gifts, it’s clear that consumers are turning to fragrance this year for their holiday gifts,” said Spate cofounder Yarden Horwitz.
“Personal fragrances were a top gift last year during the pandemic, and interest is continuing to grow strong this year as well. Searches for candle-related gifts are still growing, but perfume and cologne sets are among the top growth search terms this year.”
The interest in lipstick, though, has as much to do with usage as it does with gifting.
“As consumers spend more time outside of the home, they’re also demonstrating stronger interest in cosmetics products. This holiday season, we can expect to see strong interest in lipstick-related gift sets and less interest in face mask kits,” said Horwitz.
The top 10 holiday gift searches according to Spate, as ranked by per cent growth:
Ariana Grande Perfume gift set – 224 per cent
YSL Black Opium gift set – 67 per cent
Chanel No.5 gift set – 65 per cent
Lipstick gift set – 59 per cent
Macy’s men’s cologne gift sets – 57 per cent
Chanel perfume gift set – 48 per cent
Dolce & Gabbana Light Blue gift set – 46 per cent
Versace Eros gift set – 46 per cent
YSL Libre gift set – 46 per cent
Chanel Bleu gift set – 38 per cent
Image source: Getty
