After news that advertising agency, Bashful Group, was expanding into publishing with the launch of True North Media – it is now confirmed the company is relaunching fashion and lifestyle glossy, InStyle Australia.
The independent publisher will take the masthead into the Australian and New Zealand markets, published in a digital-first format.
The relaunch will encompass online, live events, branded content, and plans to publish biannual print editions.
At the helm of the title will be former ELLE Australia editor and award-winning editor-in-chief, Justine Cullen, who is also chief content officer of True North Media.
"Our offering will uniquely combine the immersive nature of print with the agility of a website purpose-built for dynamic fashion and beauty content," said Cullen.
"It’s a new model of publishing that gives rise to lots of fresh and exciting ways to speak to our audience and work with our partners."
Positioned at the junction of fashion, beauty and pop culture, the new InStyle Australia will be a modern evolution of a legacy brand that talks to everything that is in style today.
The relaunch of the title will incorporate video and animations to reimagine the digital magazine medium for a new era of publishing. A branded content studio and bespoke live-event experiences will enrich InStyle’s offering, adding a level of consumer engagement and amplification opportunity.
"We are excited to relaunch a title that has seen significant digital growth in key markets across the world," said True North Media publisher and CEO, Simon Bookallil.
"As a global, trusted brand, the time is right to bring InStyle back to Australia and New Zealand. Under Justine’s direction, we will see a robust digital offering, engaging events and experiences, and introduce a new generation of audience to the InStyle masthead."
Further editorial roles will be announced closer to the magazine’s first issue, set for release April 15, 2022.
