Victoria’s Secret is set to launch its first fine fragrance in five years, according to an article by WWD.
Known as 'Bare Eau de Parfum', the innovative new fragrance is designed to adapt to individual body chemistry, creating a scent that is unique to each person.
The formulation process involved utilising Cryptosym technology, which encrypts scent formulations and also protects it from being replicated.
"Bare Eau de Parfum is our most intimate fragrance yet,” said Victoria's Secret vice president of merchandising, beauty and accessories, Kristen Lagoa. “It's about a quiet confidence that comes from knowing your authentic self, and celebrates individuality in its most natural form. Choosing a scent is such a personal experience, so we took our time in creating a one-of-a-kind fragrance that could be both relatable and unique to everyone who wears it.”
The perfume was created in collaboration with international perfume school, Symrise, and contains a proprietary blend of musks, including mandarins from Madagascar, Egyptian violet petals, and a base of Australian sandalwood.
"When creating this fragrance, we wanted to craft something completely different – something that unveils the signature scent everyone is looking for,” said Symrise master perfumers, Nathalie Benareau and Carlos Vinals. “Comforting yet captivating, soft yet sensual. The idea was to accentuate the natural beauty of the wearer without covering up their unique scent and individuality.”
It is made with upcycled materials and responsibly sourced ingredients. It also launches with a women-led campaign featuring a number of empowering women, ranging from social advocates, artists, creatives and herbalists.
The fragrance will be available to purchase worldwide in-stores and online, starting Tuesday, August 23.
Image source: Victoria's Secret
