For many years, Vidhi Dhalla was reading skincare labels with a mission to find the perfect, completely natural product. Unfortunately for Dhalla, the market was saturated with brands falsely marketing themselves as natural while trying to hide nasty ingredients.
Strongly believing that consumers needed to hear the truth about what they were putting on their skin, and also wanting to provide them with the perfect skincare solution, Dhalla worked hard to launch a brand that prides itself on purity, simplicity and effectiveness.
Naturally My Skin officially entered the market this year and is already making huge waves in the beauty industry.
Below, Dhalla reveals major insider info about the brand, why it’s so effective, how it stands out from other skincare players, and the impressive results consumers have seen so far.
Congratulations on the launch of Naturally My Skin! Can you take us through the philosophy behind the brand and why you decided to launch into the beauty market?
I have always been into healthy skin from a very young age and would always try natural remedies that worked. However, when it came to buying skincare and reading the labels in hopes of finding natural skincare solutions without cheap toxic chemicals, it was very hard.
The other reason was that everyone’s cabinets are full of different skincare products for different concerns, and applying a cocktail of chemicals disrupts the skin barrier. I wanted purity, simplicity and effectiveness; hence our vision of delivering skincare results naturally.
I was also frustrated and eager to hunt for true natural skincare that was an all-in-one solution for glowing healthy skin, that was also vegan and cruelty-free.
We are Australian made and owned, with all natural ingredients that are effective and backed by science. Our formula is designed for sensitive skin in mind. Our philosophy is from nature straight to your face.
Can you tell us about the Multi Glow Serum and what the formulation process was like?
After a year of researching, planning, formulating, testing and sticking true to our brand values, Naturally My Skin was finally born.
The formulation process in particular involved using highly effective natural ingredients to come up with a serum that could solve multiple skin concerns, without having to use multiple products.
We used product testers who were aged between 24-61 for our Multi Glow Serum twice daily for over four weeks. Here are the results that indicated the formula was on track:
- 100% noticed their skin remained hydrated throughout the day.
- 100% saw visible improvement in skin, looking healthier and more glowing.
- 95% noticed that their skin looked brighter and more radiant.
- 95% saw noticeable improvement in skin bounce and improved elasticity.
- 94% felt an improvement with bumpy and rough skin.
- 93% saw an improvement in redness in skin.
- 88% noticed visible improvements with pigmentation.
- 85% noticed their skin appeared more even toned with enhanced clarity.
- 85% saw noticeable improvement in the visible appearance of skin imperfections.
- 77% saw an improvement with pimples and acne.
- 65% noticed improvements with their pores.
- 63% saw visible improvements with their fine lines and wrinkles.
- 100% would recommend this serum.
What results have your customers seen so far?
Customers are loving the Multi Glow Serum, as it gives them whole day skin hydration and a healthy glow, all without feeling or looking greasy.
Some great before and after photos can be found on our website, with our clients’ skin looking brighter, more radiant, more even toned and also demonstrating improvements in fine lines, redness and dark spots.
Positive feedback about great improvements in skin health and elasticity can all be read on our product reviews, which currently sit at 5 stars.
Your brand is all about natural ingredients and avoiding the nasties. Why was this an important promise to offer as a brand?
I noticed other skincare brands misleading consumers into believing their products were a safe and natural solution to skin concerns, but that’s often far from the truth. It is frustrating to see, as I am also that customer who doesn’t want chemicals sugar-coated into fancy marketing.
We want to be transparent, as we are proud of our formula, hence why we offer a 30-day satisfaction money back guarantee, so if for whatever reason our customers are not happy, they have that peace of mind.
Our brand promise is natural organic ingredients, clean and toxic-free from nasties including silicones, parabens dyes, GMOs, heavy metals, mineral oil, sulphates, phthalates, SLS, formaldehyde, artificial fragrances and artificial colours etc.
We are Australian made and owned, and only use ethical suppliers within Australia to support and give back to our local economy. We also use sustainable ingredients, production and recyclable packaging.
Being cruelty-free means we don’t test on animals. Our products get tested by people of different ages and skin types to ensure our product is effective across a range of skin. Our products are also Vegan Australia Certified, and we don’t use animals or cause harm to them to make our products.
What is the main message you want Australian beauty media to know about Naturally My Skin?
Launched in March this year, our signature Multi Glow Serum is here to change the way you see skincare.
We are simple yet effective, with ingredients proven by science that are safe for sensitive skin and provide multiple skin improvements in an all-in-one serum.
We have also compared and tested the Multi Glow Serum against big brands charging a lot more and with big claims. However, the Naturally My Skin Multi Glow Serum has proven to be more effective in results and much more cost effective. It truly is a hidden gem!
Do you have any plans to launch more products in the future?
We are currently in the process of formulating more skincare products, but good things come to those who wait. We want to ensure our product is perfected to our highest standards prior to launching.
The best way to keep updated is to follow us on social media: Instagram: @Naturally_My_Skin and Facebook: @NaturallyMySkin.
How can people get their hands on your product?
Directly online via www.naturallymyskin.com. We offer free shipping worldwide and a 30-day satisfaction money back guarantee.
We are also considering stockists and can be contacted at info@naturallymyskin.com.
You can find the Naturally My Skin brand listing and download hi-res imagery, here.
