The Ordinary is pleased to announce that on September 28, it will launch online and in-store with Sephora in Australia and New Zealand.
The partnership marries the retail proposition between two experienced and trusted brands to meet the rapidly growing consumer demand for science-backed skincare. Customers will also have access to Sephora beauty associates who will be on hand to offer product guidance and assist in building skincare regimens.
At these Sephora destinations, customers will be able to explore some of The Ordinary skincare favourites including Niacinamide 10% + Zinc 1%, Hyaluronic Acid 2% + B5, Squalane Cleanser and many more.
Launching with Sephora in Australia and New Zealand allows The Ordinary to broaden distribution and be more readily available to existing fans of the brand. It also brings the brand’s vision of honestly priced formulations to Sephora skincare shoppers who are interested in trying something new.
Alongside being able to shop some of The Ordinary’s much loved products, Sephora will exclusively stock The Skinimalist Set. The set provides multi-depth hydration, supports healthy skin, reduces the appearance of eye puffiness, and reduces signs of photo-ageing. The Skinimalist Set includes: Caffeine Solution 5% + EGCG 30ml, Hyaluronic Acid 2% + B5 30ml and 100% Organic Cold-Pressed Rose Hip Seed Oil 30ml.
The Ordinary was created in 2016 by DECIEM, the disruptive beauty company led by CEO and co-founder, Nicola Kilner. The Ordinary is an evolving collection of treatments offering familiar, effective clinical technologies positioned to raise pricing and communication integrity in skincare.
Since its inception in 2013, DECIEM has made strategic efforts to develop the brand supply chain to ensure demand can be met and to continue the company’s vision for honestly priced formulations accessible to all.
The Ordinary will be available to shop at Sephora Australia and New Zealand on September 28 online, via the Sephora Mobile app and at Sephora locations in Australia & New Zealand. Click here for information on Sephora Australia locations and here for Sephora New Zealand locations.
Image source: Supplied
