According to an article by Cosmetics Business, Grammy-award winning musician, Nil Nas X, is adding another impressive title to his resumé: beauty ambassador for Yves Saint Laurent (YSL Beauty).
Lil Nas X is releasing a ‘never-heard before track’ as part of the collaboration with YSL, which is set to launch at a later date. To top it off, he will also star in a series of advertisements on YSL’s digital platforms in its US media campaigns, while representing the brand’s men’s fragrance line.
"It's been a lot of fun working on this campaign with YSL Beauty – they're such an iconic brand, and I'm happy to be a part of something so unique and groundbreaking in the beauty world," said Lil Nas X. "Shout out to YSL for embracing me and my campness and for inspiring change for the next generation of beauty."
Columbia Records SVP of partnerships and commercial licensing, Jennifer Frommer, added: "The partnership with YSL Beauty is one of the most thoughtful and impactful collaborations we've orchestrated. “Like Lil Nas X, the campaign is brave, it challenges the status quo and reminds us to keep pushing the boundaries of identity.”
The singer will also head up the brand’s new campaign for its Rouge Pur Couture: The Bold product launch, which has a new formula created to deliver a bolder, intense colour.
"Lil Nas X embodies YSL Beauty's vision for the future of the beauty industry: boundary-breaking, unique, unapologetic, bold" said YSL Beauty US general manager, Laetitia Raoust. "The synergies between the brand and Lil Nas X's unwavering passion for individuality are the inspiration behind this partnership with the hope it empowers the next generation of beauty."
To learn more about YSL and to download hi-res imagery, click here.
Image source: Allure
