Our friends at My Market Insight have taken a look at the beauty products making noise in Australia's print and online* publications over the last month.
My Market Insight is the only company that provides total media and market insights specifically for the beauty industry across print, online and social media. The service is essential for beauty brands trying to define the right media strategy in order to increase sales and maximise return on investment.
Here are their results:
Top 10 products in print and online publications (out of 884)
Mesoestetic Skin Balance (4 mentions)
Heatless Curl Sash (4 mentions)
Three Warriors Fake Tan (3 mentions)
Strivectin 360 Tightening Eye Serum (3 mentions)
Silver Bullet Hyper Speed Hair Trimmer (3 mentions)
Shu Uemura Eye Lash Curler (3 mentions)
Revlon ColorStay Matte Lite Crayon (3 mentions)
Redken Acidic Bonding Concentrate Perfecting Leave-In Treatment For Damaged Hair (3 mentions)
Rationale Essential Six (3 mentions)
Olaplex No.7 Bonding Oil (3 mentions)
Top 10 makeup products in print and online publications (out of 164)
Shu Uemura Eye Lash Curler (3 mentions)
Revlon ColorStay Matte Lite Crayon (3 mentions)
Westman Atelier Baby Cheeks Blush Stick (2 mentions)
Too Faced Pomade In A Pencil Brow Shaper & Filler (2 mentions)
The Ordinary Concealer (2 mentions)
Sisley Phyto-Rouge Shine (2 mentions)
Sisley Phyto-Blanc Cushion Foundation (2 mentions)
NYX Professional Makeup Sweet Cheeks Soft Cheek Tint (2 mentions)
NARS Light Reflecting Foundation (2 mentions)
Morphe 2 Perk Up Cheek & Lip Colour (2 mentions)
Top 10 skincare products in print and online publications (out of 412)
Mesoestetic Skin Balance (4 mentions)
Three Warriors Fake Tan (3 mentions)
Strivectin 360 Tightening Eye Serum (3 mentions)
Rationale Essential Six (3 mentions)
O Cosmedics O-Rejuv Facial Device (3 mentions)
Medik8 (K8) Lipid-Balance Cleansing Oil (3 mentions)
Lanolips Lip Balm (3 mentions)
Kora Organics Active Algae Lightweight Moisturiser (3 mentions)
ESK Spotless Microneedle Patches (3 mentions)
DU'IT Tough Hands (3 mentions)
Top 10 fragrance products in print and online publications (out of 88)
Creed Viking Cologne (3 mentions)
Carolina Herrera Good Girl EDP (3 mentions)
Burberry Hero EDP (3 mentions)
Yves Saint Laurent (YSL) Black Opium EDP (2 mentions)
Viktor & Rolf Flowerbomb EDP (2 mentions)
Tom Ford Rose Prick EDP (2 mentions)
Tom Ford Oud Wood EDP (2 mentions)
The Body Shop Black Musk EDP (2 mentions)
Maison Francis Kurkdjian Baccarat Rouge 540 EDP (2 mentions)
Le Labo Santal 33 (2 mentions)
Top 10 hair care products in print and online publications (out of 220)
Heatless Curl Sash (4 mentions)
Silver Bullet Hyper Speed Hair Trimmer (3 mentions)
Redken Acidic Bonding Concentrate Perfecting Leave-In Treatment For Damaged Hair (3 mentions)
Olaplex No.7 Bonding Oil (3 mentions)
Olaplex No. 9 Bond Protector Nourishing Hair Serum (3 mentions)
Davines Nounou Nourishing Repairing Hair Mask (3 mentions)
Vidal Sassoon Steam Straight Brilliance (2 mentions)
Vidal Sassoon Cool Curl Brilliance (2 mentions)
Sol de Janeiro Triple Brazilian Butter Hair Repair Treatment (2 mentions)
Saya Skincare Argan Shampoo (2 mentions)
*Online publications include Gritty Pretty, Grace and Badlands.
To find out more information about My Market Insight and how they can help you, visit WWW.MYMARKETINSIGHT.COM/AU OR email INFO@MYMARKETINSIGHT.COM.AU.
