Forbes Magazine has officially launched in Australia, hitting the shelves this week.
Bringing 105 years of international heritage to Australia, Forbes boasts a multi-faceted immersive experience that includes a bi-monthly magazine, website and curated online newsletters.
According to AdNews, the publication offers local readers, entrepreneurs and success seekers “a new experience-led membership built to unearth stories of change and success.” It will primarily focus on locally produced stories, combined with the best news and features from Forbes’ global offerings.
Heading up the team is editor-in-chief, Sarah O’Carroll, who was most recently editor-in-chief of Yahoo Finance. O’Carroll was in charge of re-launching the brand in the Australian market back in 2018, growing its audience to a peak of more than two million monthly users.
“It’s really exciting,” O’Carroll told Mediaweek. “It’s been months, probably years in the making. Michael Lane, the CEO, has been in discussions with Forbes Global for quite some time. “The original mission of Forbes is to champion success by celebrating the up-and-coming entrepreneurs, those who have made it, and those who aspire to make it. Forbes Australia will be no different. It’ll take that 105-year legacy and move forward to build a new, experience-led media company in Australia.”
The team has a particular focus on creating a brand-led experience, which O’Carroll said means bringing Forbes’ stories to Australian readers, no matter where they’re located and how they like to consume content.
“We’re really building a Forbes world, as I like to call it,” she said. “It’s a member-focused media organisation, so our members will be able to see the stories brought to life and unfold from the pages of the magazine, websites, and live events.
We have the opportunity to tap into our homegrown success stories here in Australia, and to lead that conversation in entrepreneurialism, innovation and what it’s going to take to create a prosperous future in Australia. Forbes Global saw an opportunity in Australia to really adapt and lead that conversation here. We’re in a unique position where we can take local stories and give a global perspective.”
Forbes Australia Forbes Media chairman and editor-in-chief, Steve Forbes, agreed, saying that Australia embraces many of the same ideals as that of Forbes.
The Australian offering is published under a licensing agreement between Forbes Media and Success Publishing Pty Ltd.
