Our friends at My Market Insight have taken a look at the beauty products making noise in Australia's print and online* publications over the last month.
My Market Insight is the only company that provides total media and market insights specifically for the beauty industry across print, online and social media. The service is essential for beauty brands trying to define the right media strategy in order to increase sales and maximise return on investment.
Here are their results:
Top 10 products in print and online publications (out of 928)
Christophe Robin Purifying Mask With Thermal Mud (6 mentions)
OPI Nail Polish (5 mentions)
Go-To Skincare Prep Step (5 mentions)
Naked Sundays SPF 50+ Hydrating Glow Mist (4 mentions)
Fresh Tea Elixir Skin Resilience Activating Serum (4 mentions)
Emma Lewisham Supernatural Sleeping Mask (4 mentions)
Dr Naomi Skin Catfish Blurring Eye Cream (4 mentions)
Charlotte Tilbury Hollywood Flawless Filter (4 mentions)
Chanel Noir Allure All-In-One Mascara (4 mentions)
Chanel Le Vernis De Chanel (4 mentions)
Top 10 makeup products in print and online publications (out of 242)
OPI Nail Polish (5 mentions)
Charlotte Tilbury Hollywood Flawless Filter (4 mentions)
Chanel Noir Allure All-In-One Mascara (4 mentions)
Chanel Le Vernis De Chanel (4 mentions)
Yves Saint Laurent (YSL) Touche Eclat Illuminating Pen (3 mentions)
L'Oreal Paris Lash Paradise Mascara (3 mentions)
Fenty Beauty by Rihanna Cheeks Out Freestyle Cream Blush (3 mentions)
Essie Nail Polish (3 mentions)
Chanel No 1 De Chanel Revitalising Foundation (3 mentions)
Chanel Les Beiges Healthy Glow Bronzing Cream (3 mentions)
Top 10 skincare products in print and online publications (out of 425)
Go-To Skincare Prep Step (5 mentions)
Naked Sundays SPF 50+ Hydrating Glow Mist (4 mentions)
Fresh Tea Elixir Skin Resilience Activating Serum (4 mentions)
Emma Lewisham Supernatural Sleeping Mask (4 mentions)
Dr Naomi Skin Catfish Blurring Eye Cream (4 mentions)
Bio-Oil Skincare Oil (Natural) (4 mentions)
No 7 Pure Retinol Night Cream (3 mentions)
No 7 Pure Retinol 1% Retinol Night Concentrate (3 mentions)
Manicare Contour Roller Set (3 mentions)
Laneige Lip Sleeping Mask (3 mentions)
Top 10 fragrance products in print and online publications (out of 154)
Carolina Herrera Good Girl EDP (4 mentions)
Marc Jacobs (Fragrance) Daisy Love EDT (3 mentions)
Gucci Flora Gorgeous Jasmine EDP (3 mentions)
Christian Dior J'Adore (3 mentions)
Tom Ford Eau De Soleil Blanc EDT (2 mentions)
Oribe Desertland EDP (2 mentions)
Maison Francis Kurkdjian Baccarat Rouge (2 mentions)
Le Labo Santal 33 (2 mentions)
L'Occitane Lavender Eau De Cologne (2 mentions)
Jo Malone London English Pear & Freesia Cologne (2 mentions)
Top 10 hair care products in print and online publications (out of 107)
Christophe Robin Purifying Mask With Thermal Mud (6 mentions)
Hask Argan Oil Miracle Damage Repair Cream (3 mentions)
Hask Argan Oil 5-In-1 Leave-In Spray (3 mentions)
Santa Maria Novella Honey Hair Cream (2 mentions)
Oribe Bright Blonde Conditioner (2 mentions)
Larry King Shampoo (2 mentions)
Klorane Repairing Cica Serum (2 mentions)
IGK Hair Mixed Feelings (2 mentions)
Hanz de Fuko Hair Oil (2 mentions)
Hair Rituel by Sisley Revitalising Fortifying Serum (2 mentions)
*Online publications include Gritty Pretty, Grace and Badlands.
To find out more information about My Market Insight and how they can help you, visit WWW.MYMARKETINSIGHT.COM/AU or email INFO@MYMARKETINSIGHT.COM.AU.
Image source: Go-To Skincare and Vanity Island Magazine
