Back in August, BD reported that Adore Beauty CEO, Tennealle O’Shannessy had resigned, and would be finishing up with the business in February 2023.
However, in news shared via a statement on November 17, Adore Beauty announced it has now appointed its new chief executive officer, welcoming Tamalin Morton to the lead position.
"I have closely followed the Adore Beauty business for many years, first from a competitive perspective and then as a loyal, returning consumer," said Morton.
"Adore Beauty is at an exciting juncture in its growth trajectory with two owned brands now successfully launched, and the structural shift to e-commerce well underway. In addition to the business’ clear growth strategy, I see additional opportunities for Adore Beauty to capitalise on its market-leading position to increase basket size, order frequency, and profitability."
"I’m looking forward to working with Adore Beauty’s skilled and passionate team, and to increase value for our customers, brand partners and shareholders," she said.
Morton will begin her role from January 9, 2023, with O’Shannessy now leaving the business on December 30, 2022. Founders Kate Morris and James Height will assume co-CEO roles for the interim period.
Commenting on the appointment, Chair Marina Go said, "Tamalin’s extensive industry experience will be instrumental in fast-tracking our growth, and delivering on our strategic initiatives to increase revenue, customers, and margins over the short and longer term. She brings relevant category experience and a proven track record of driving growth within omnichannel, high-growth entrepreneurial businesses."
"Tamalin’s customer-centric approach and focus on team culture aligns with Adore Beauty’s values. The Board is particularly excited by Tamalin’s ability to scale businesses quickly. Importantly, Tamalin’s marketing credentials will be invaluable as the industry continues to navigate higher customer acquisition costs."
