Social media is constantly evolving, and to stay on top of the game, it’s important to keep yourself in the loop.
Market View Online (MVO) recently tracked 123,018 Instagram stories in November 2022, and they’ve shared their findings with BEAUTYDIRECTORY.
According to the company’s research, there was a 7% increase in the number of stories influencers posted in November compared to the month before.
Below are the top five accounts mentioned across the 123K Instagram Stories in Australia for November 2022.
Below, MVO takes a deep dive into the influencers who drove their mention count on stories.
Coming in at first place was @ltk.australia, generating 600 stories in just 30 days.
Placing second was @cartier, with 440 stories generated throughout the month.
The third most tagged was @mondayswimwear, with 406 stories generated in 30 days.
“We believe understanding the market and your closest competitors is the key to increasing your market share and sales,” MVO said. “Many brands are fighting blind, not knowing how to outperform their competitors because they don't actually know what their competitor's strategy is.
Beating your competitors turns out to be a lot easier when you can identify their latest campaigns, launches and events. By analysing their media marketing strategy and understanding the influencers, sites and publications they are working with, it's easier than ever before to outperform your closest competitors.”
If you would like to see more details about the exact stories or the full list of influencers that drove a brand's campaign, feel free to reach out to MVO at INFO@MARKETVIEW.ONLINE. Or, if you want to learn more about competitor monitoring, click HERE.
