New year, new set of faces to follow — especially if you’re a brand or business hoping to reach a new audience. It’s no secret that content creators are the future of the marketing and advertising sector.
People tend to trust word of mouth more than anything when deciding what products they want to purchase, and it’s not easy capturing their attention. In a world where there are over a million beauty products and new releases happening every week, partnering with the right talent can either make or break your business.
They can be the difference between a product going viral or getting lost in an oversaturated market. We all know the big names and certainly need no reminder as to who they are, so we think it’s high time we talk about micro-influencers.
A micro-influencer is someone who has a following between 1000 - 10,000, and while it may seem like a small number, most of their audience is engaged and interacting with the creators content.
Smaller influencers also tend to produce work that feels authentic, rather than a sponsored ad. Australia has plenty of micro-influencers, and to make it easier on you, we’ve listed our faves, so get following!
If you’re looking for an IG feed to swoon over then look no further. Anabelle is a beauty and skincare influencer from Sydney, who posts unfiltered, unedited photos, allowing her followers to really see how her favourite products work. From perfumes to hair straighteners, there’s nothing Anabelle won’t review!
Hailing from Melbourne, Daniela loves a good luxury beauty product. Her content is escapism at its finest, and she keeps her followers up-to-date on any new releases so they can grab it before it sells out.
Beautiful product shots, stunning makeup looks and informative gift guides — harpersglow aka Liliya’s Instagram has it all. The product photographer certainly knows her craft, and her followers know it too.
Em, the genius behind skyn.diary, is a model, marketer and makeup enthusiast. She also happens to have a refreshingly minimalist Instagram feed. There’s one word that comes to mind when scrolling through her profile: Chic.
A journalist and a content creator? Talk about a double whammy. Brittany is an expert on all things beauty — so much so, that she even has a podcast all about it. Her reviews are honest and informative, making her a trusted source in the industry.
Image credit: Instagram / @skyn.diary
