Estée Lauder is pleased to announce that Aerin Lauder will transition into the role of Style & Design Director for Estée Lauder's luxury franchise, Re-Nutriv. In her new capacity, Aerin will play a pivotal role in shaping the aesthetic of the Re-Nutriv brand, overseeing its representation across various touchpoints, including advertising, marketing, events, collaborations, and package design.
Aerin, the Founder and Creative Director of her own luxury lifestyle and beauty brand, AERIN, and former Style and Image Director at Estée Lauder, expressed her enthusiasm for the position. "My grandmother, Estée, originally introduced luxury skincare in 1956, establishing Re-Nutriv as the world's first luxury crème. In this new role, I aim to delve into the heritage and essence that make these products extraordinary, infusing them with my personal touch and modern sensibility. I am thrilled to contribute to the next chapter of this incredible beauty franchise," said Aerin.
Justin Boxford, Global Brand President at Estée Lauder, commended Aerin's innate understanding of the luxury consumer. He stated, "We are delighted that she will be bringing her creative vision, talent, and aspirational sensibility to Re-Nutriv. We look forward to leveraging her extensive luxury business experience to evolve the expression of Re-Nutriv while preserving the rich heritage and strong brand equity established by her grandmother."
Aerin's expanded responsibilities for Estée Lauder Re-Nutriv will encompass leading product collaborations and developing packaging concepts. This includes the recent groundbreaking collaboration with Gracie Studio, an artisanal wallpaper brand favored by Aerin's grandmother, Mrs. Estée Lauder.
About Aerin Lauder: Aerin Lauder is the creative force and founder of AERIN, a renowned luxury lifestyle brand launched in 2012. A graduate of the University of Pennsylvania's Annenberg School of Communications, Aerin began her career at Estée Lauder in 1992, holding various executive roles before serving as Senior Vice President and Creative Director, and finally, as Estée Lauder's Style and Image Director. AERIN, inspired by Aerin's effortless style, has quickly emerged as a distinctive voice in the realms of beauty, fashion, and home décor.
About Estée Lauder: Estée Lauder stands as the flagship brand of The Estée Lauder Companies Inc. Founded by Estée Lauder, a trailblazing female entrepreneur, the brand continues her legacy of creating innovative, sophisticated, high-performance skincare and makeup products, along with iconic fragrances. Operating in over 150 countries worldwide, Estée Lauder engages with women through various touchpoints, maintaining Estée's powerful and authentic perspective.
For further information, please contact:
Louisa Penney Consumer Marketing Manager
Phone: 0455 116 761
Email: lpenney@estee.com.au
Mandy Overton Community & Content Executive
Phone: 0432 763 690
Email: moverton@estee.co
