Estée Lauder has announced it has signed acclaimed Korean singer, songwriter and actress, IU, as its newest global brand ambassador.
The news marks the first Koren ambassador for Estée Lauder.
IU will be featured in campaigns for the brand’s hero franchises, Advanced Night Repair and Double Wear, kicking off in April 2024.
"We are thrilled to welcome IU as Estée Lauder’s newest global brand ambassador," shared Estée Lauder global brand president, Justin Boxford.
"IU is one of the most influential artists of her time. She has been able to connect with her fans around the world in such a deep and meaningful way through her music and her extraordinary social media presence."
"We’re excited to collaborate with such a talented and inspiring artist whose relevancy and far-reaching popularity will allow us to connect with a new generation of consumers in Asia and around the world," said Boxford.
IU joins the current roster of Estée Lauder global ambassadors, including Ana de Armas, Amanda Gorman, Bianca Brandolini D’Adda, Carolyn Murphy, Grace Elizabeth, Imaan Hammam, Karlie Kloss, Manushi Chhillar and Yang Mi.
"I am incredibly excited to be joining Estée Lauder," said IU.
"It is an iconic brand founded by an inspirational woman leader and is beloved by so many women around the world. I am truly honoured to be part of it."
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Image source: Supplied.
