Rihanna has been named the face of a new fragrance campaign, and the brand isn't Fenty Beauty.
Dior has appointed the singer and beauty mogul as the face of its J’adore fragrance.
Set to launch on September 1st, the campaign for the luxury brand's hero scent has been shot by photographer, Steven Klein.
"The unusual talent, audacity and captivating beauty of this absolute star are the ideal embodiment of dazzling, powerful Dior femininity that transcends generations," said Parfums Christian Dior CEO, Véronique Courtois.
"Christian Dior would most definitely have adored her."
The singer, businesswoman and icon described her new role as "both an honour and a mission."
"This scent, that I have known and loved for so long, means so much to women," said Rihanna.
"I am especially looking forward to joining this adventure and contributing to it through my world, my story, my roots, as well as my creativity and my own femininity."
Dior also recently appointed actress, Charlize Theron as its skincare ambassador, as BD reported here.
Keep your eyes peeled on September 1st when the campaign drops.
Image credit: PARFUMS CHRISTIAN DIOR
