THE ICONIC has announced the addition of Australia’s leading luxe-for-less beauty brand, MCoBeauty to its line-up.
Founded on the promise to make beauty accessible, MCoBeauty’s range is priced under $40 and is now available to shop straight to customer’s doorsteps, with the convenience and ease of THE ICONIC’s express metro delivery.
"We are excited to welcome MCoBeauty to THE ICONIC and have no doubt our customers will be eager to shop their much loved range," said THE ICONIC chief commercial and sustainability officer, Gayle Burchell.
"Their incredible product offering and accessible price point strengthens our growing curation of beauty brands, helping to get customers looking and reinforcing our position as a one-stop-shop for the best fashion, beauty and lifestyle brands."
Launched in 2018 by Shelley Sullivan, the vegan and cruelty free beauty brand has built a following for delivering high quality skin care and cosmetics at an affordable price point.
"We are so thrilled to be partnering with THE ICONIC, when it comes to customer service and accessibility, they are unparallelled," said MCoBeauty founder and CEO, Shelley Sullivan.
"Our goal has always been to make luxe-for-less beauty accessible to everyone, and this collaboration is a significant step in that direction."
THE ICONIC will stock a selection of the brand’s coveted beauty products including XtendLash Mascara, Super Glow Bronzing Drops and Flawless Glow Luminous Skin Filter.
You can shop MCoBeauty via THE ICONIC, here.
