Dyson has announced a huge first for the brand – its hair care range is just around the corner.
Taking its next step into the world of beauty with its first-ever styling products, let us introduce you to the Dyson Chitosan™ product range.
Powered by Chitosan™, a complex macromolecule derived from oyster mushrooms and engineered with Dyson Triodetic™ technology, the range is the result of over a decade of investment in hair health, with Dyson now expanding its research capabilities into ingredient science.
Building on the research and innovation into hair science that is behind Dyson hair care devices, this new styling range follows the brand's same engineering mindset, focusing on delivering high performance products and experiences.
"Whilst some other styling products use simple polymers that stick the strands of hair together like glue, Dyson’s formulas work differently," said Dyson founder and chief engineer, James Dyson.
"When used in Dyson Chitosan™ formulas, the complex macromolecule helps create flexible bonds that support hair strand by strand, for flexible all day hold, with movement and shine."
Consisting of two products, the range includes:
Dyson Chitosan™ Pre Style Cream – designed to prime, hold, and condition. It transforms from a cream to a sheer serum for touchable, long-lasting hold with a natural feel. Engineered to be suitable for all hair types with its innovative four variants: Light Conditioning or Rich conditioning for Straight-to-Wavy or Curly-to-Coily.
Dyson Chitosan™ Post-Style Serum – designed to hold, hydrate, and define your style for soft, flexible all day hold with movement and shine.
But in true Dyson style, the research and development doesn't stop at the formulations. When exploring delivery systems, engineers uncovered frustrations with existing solutions like tubes or jars and decided to design one in-house to combat them.
The Dyson-engineered precision applicator is rigorously tested to deliver the same amount, pump after pump – an exact 0.22mL is dispensed every time, helping to prevent product wastage or overuse.
The full-size packaging is refillable, and the outer packaging is tested and built to last. Plus, the refill cartridges can be recycled at home.
"We want to take the guesswork out of styling. Overuse can weigh hair down and cause styles to lose shape prematurely. Because Dyson’s formula is highly concentrated, a little goes a long way," said Dyson head of education, Amy Johnson.
"This system reduces the chance of error, allowing you to adjust the quantity until you find the right balance, ensuring consistent styling results."
The Dyson Chitosan™ Pre Style Cream and Post-Style Serum retail for $89 / 100mL each, and refills retail for $79 each.
Available directly from Dyson, in store and online and Mecca from August 23rd, 2024.
Image credit: Supplied/Dyson
