Recent data reported by Launchmetrics has revealed the top 10 beauty brands receiving the most influencer love.
According to Launchmetrics, Charlotte Tilbury took the top spot, with $412 million of its total $586 million in global media impact value (MIV) having been generated by influencers during the period.
Here, the top 10 beauty brands by influencer MIV during the first half of 2024:
1. Charlotte Tilbury
Influencer MIV: $412 million
Total MIV: $586 million
2. L’Oréal Paris
Influencer MIV: $378 million
Total MIV: $659.7 million
3. MAC Cosmetics
Influencer MIV: $364 million
Total MIV: $569.9 million
4. Dior Beauty
Influencer MIV: $355 million
Total MIV: $769.7 million
5. Huda Beauty
Influencer MIV: $331 million
Total MIV: $389.9 million
6. Lancôme
Influencer MIV: $309 million
Total MIV: $480.8 million
7. Fenty Beauty
Influencer MIV: $307 million
Total MIV: $443.2 million
8. Maybelline New York
Influencer MIV: $304 million
Total MIV: $494.9 million
9. Nars Cosmetics
Influencer MIV: $273 million
Total MIV: $367.9 million
10. YSL Beauty
Influencer MIV: $266 million
Total MIV: $437.3 million
Image credit: @lorealparis, @charlottetilbury, @fentybeauty
