Designer Brands (DB) Cosmetics is spearheading its expansion into the New Zealand market with the launch of a unique model search that champions diversity and inclusivity.
Partnering with Red11 Management, the brand has introduced the Unsigned Model Search, a first-of-its-kind competition seeking everyday New Zealanders from all walks of life regardless of age, gender, or ethnicity.
This initiative offers participants the incredible opportunity to star in DB Cosmetics’ inaugural global campaign, "I design me," and win a prestigious three-year modelling contract in both New Zealand and Australia.
The search has already attracted remarkable applicants, and while submissions are now closed, the winners will soon be revealed. , expressed her excitement about this global expansion.
“Our collaboration with Red11 Management marks a pivotal moment in increasing our presence in New Zealand,” said Total Beauty Network CMO, Amanda Connors.
“We’re passionate about representing real New Zealanders and encouraging people to embrace their individuality.”
“By taking this search global, we’re breaking barriers in an industry that has often felt exclusive.”
Having first entered the New Zealand market in 2013, DB Cosmetics has seen tremendous growth and is now planning to further expand its distribution to make its affordable, high-quality products even more accessible to Kiwi consumers.
As Australia’s leading community pharmacy makeup brand, DB Cosmetics is renowned for offering premium designer products at prices under $25.
"Looking ahead, we are exploring further international markets as part of our ambitious global growth strategy for 2025," Total Beauty Network CEO, Liz Webster.
"We believe the success we’ve achieved locally and in New Zealand sets a strong foundation for what’s to come."
