Whether you work for a media outlet, brand or PR agency, it’s always interesting to see what topics and articles have sparked the interest of other people in the beauty industry.
Each month sees new trends arise for searched keywords, and September was no different.
To help gain a true insight into what was top of mind for the industry, let's take a look back at BD's media insights report* for September.
Top five news stories:
1. Stark Matthews announces exciting portfolio expansion
2. MERIT announces Australian launch
3. EVENT: Lancôme celebrates Génifique Ultimate launch
4. Portobello PR shares major brand announcement
5. Meet the winners of Marie Claire's Fragrance Awards
Top branded search terms by media:
1. Coty
2. Bare Minerals
3. COVERGIRL
4. GROW
5. CIRCA
6. Elizabeth Arden
7. Kerasilk
8. Nude by Nature
9. ghd
10. Dermalogica
Top non-branded search terms by media:
1. Face mask
2. Christmas
3. Gift set
4. Teens
5. Bubble
6. Event
7. Editorial
8. Pinterest
9. Awards
10. Lymphatic
Don't forget, if you're searching for the best Christmas beauty launches, the BD Christmas Listing will be your best friend.
We already have over 100 launches live, including top line product information and hi-res imagery to download to make your life easier. You can view the listing, here.
*SOURCE: GOOGLE ANALYTICS SEPTEMBER 1 - 30, 2024
Header image credit: Getty Images
