Clarins announces exciting Australian first

Clarins is excited to announce it has opened its first Australian boutique, a celebration of 70 years of luxury French beauty.

Nestled within the historic elegance of Sydney’s iconic Queen Victoria Building, this boutique is more than a store – it is the Australian home of exceptional French beauty and the art of Clarins Spa treatments. 

"We are excited to open Clarins’ very first Australian boutique at Sydney’s iconic Queen Victoria Building. This milestone brings our 70-year French heritage and renowned beauty expertise closer to our clients than ever before," said Clarins Australia and New Zealand managing director, Jerome Bellony.

"At Clarins, every product is designed not just to make you look good but to help you feel better, and that philosophy extends to our retail experience."

"In line with our founder’s vision, this new boutique allows us to engage directly with our clients, offering a holistic and personalised experience that exemplifies our unwavering commitment to beauty, well-being, and sustainability at the highest level," said Bellony.

The boutique is a tribute to Clarins’ founder, Jacques Courtin-Clarins, who was devoted to understanding and caring for women. His legacy of personalised care continues to be a cornerstone of the brand’s practices.

From the moment clients arrive, they are welcomed by the soothing Clarins signature scent, honouring the brand’s spa heritage. The signature playlist enhances the serene atmosphere, while the boutique offers clients to explore Clarins’ full range of expert services, tailored to suit every need, whether through a brief, complimentary service or a more indulgent, extended treatment. 

The boutique features a private Skin Atelier room, providing a serene, bespoke environment where clients can enjoy a Clarins facial and immerse themselves in the brand’s philosophy and high standards of excellence. 

Clients will also have the opportunity to explore Australia’s #2 best-selling serum, Double Serum, now available in its latest iteration, supported by 40 years of age-defying expertise and 450 global awards.

Additionally, they can experience the Lip Comfort Oil tower, where a Lip Comfort Oil is sold every 10 seconds worldwide, and discover the brand's Holiday collection, perfect for gifting this festive season.

At the heart of the new boutique is Clarins’ commitment to both clients and the planet. Sustainable materials have been chosen, along with energy-efficient practices.

The design incorporates wood and a soothing palette of earthy tones, complemented by Clarins’ signature red accents. Clients are encouraged to engage with Clarins’ Responsible Beauty mission through informative installations. 

You can find the Clarins boutique at:

Lower Ground, Queen Victoria Building, 455 George Street
Sydney, NSW, Australia
(02) 9165 3355

You can find the Clarins product range and download hi-res imagery for editorial inclusions, here, and the Clarins Holiday 2024 collection and hi-res imagery, here.

Image credit: Supplied