In an iconic move, Lancôme has named Olivia Rodrigo its newest global brand ambassador.
The 21-year-old Grammy Award-winning artist will front new launches and campaigns for the L'Oréal-owned beauty brand.
Rodrigo boasts a whopping 38.3 million followers on Instagram and 22.8 million on TikTok.
"We are all captured by her striking personality and immense talent, and inspired by her commitment to positive change – which we value deeply at Lancôme – pouring her true heart and emotion into everything she does," said Lancôme International Brand President, Françoise Lehmann.
"Turning personal stories into music that resonates universally – few artists of her generation connect with this many people across continents and generations like Olivia."
Rodrigo joins actors Nico Parker, Joy Sunday, Hoyeon Jung and Virginie Efira in the Lancôme brand ambassador family, as well as YouTuber Emma Chamberlain
"Embracing your individuality is so important in beauty since there are many unrealistic expectations placed on young women today," said Rodrigo.
"Lancôme is an iconic and timeless brand that promotes beauty from within and I am honoured to be part of their family."
You can find the Lancôme product range and download hi-res images for editorial inclusions, here.
Image credit: Lancôme
