Australian makeup brand Runway Room has emerged as a powerhouse in the beauty industry, surpassing iconic global brands and redefining standards for cosmetics retail. Launched in 2023 with a limited range at Direct Chemist Outlet (DCO), the brand has quickly risen, driven by its commitment to quality and innovation.
In just over a year, Runway Room has become DCO’s top-performing cosmetic line, achieving record-breaking sales both online and in-store. The brand’s accolades include:
- Highest Performing Cosmetic Line (Online – 2023 & 2024)
- Highest Performing Like-for-Like Cosmetic Range (2023 & 2024)
- Best-Selling Primer (2023 & 2024)
- Best-Selling Lip Product (2024)
- Best-Selling Mascara (2024)
- Best-Selling Lip Gloss (2024)
- Best-Selling Cosmetic Brush (2024)
Runway Room’s success lies in its sustainable packaging, skin-loving formulas, and loyal customer base, cementing its place as a beloved Australian beauty brand.
In October 2024, the brand expanded into Myer with an exclusive product range, including cult favorites like Base Blur, Glow Grip, and First Base Primer. These products sold out within days, reflecting the explosive demand for Runway Room’s offerings. The in-store presence of beauty experts has further enhanced the customer experience, fueling the brand’s growing popularity.
Founder and CEO Alex Fevola shared, “Our mission has always been to provide premium Australian-made makeup that is ethical, affordable, and effective. The incredible response from customers at both DCO and Myer inspires us to keep innovating and delivering the very best.”
With its outstanding performance and commitment to quality, Runway Room has proven that an Australian brand can compete with – and outperform – global industry leaders. As it continues to expand and innovate, Runway Room is poised to lead the next chapter of the Australian beauty industry.
