Iconic British beauty brand, Barry M has announced its first rebrand in over 40 years – introducing, Barry M Beauty.
Known for its bold, playful, and budget-friendly makeup and nail paints (one of which sells every 13 minutes in Australia), the brand is reinventing itself while still paying homage to its rebellious East London roots.
The glow-up is all about keeping things modern, fresh and fearless. The brand is mixing its signature fun vibes with a bold, raw and real energy.
The revamped logo, model shots, and behind-the-scenes content take inspiration straight from the buzzing streets of the East End.
"We’ve always been a brand that champions boldness and individuality," said Dean Mero, managing director and son to founder, Barry Mero.
"Our new look and feel brings that spirit full circle, honouring where we came from while embracing a modern edge."
"We’re ready to connect with our community in a more real, raw, and unapologetic way," said Mero.
Barry M Beauty might be switching up its style, but its values remain untouched. The brand is phasing out old packaging and making the switch as sustainably as possible.
Proudly 100 per cent vegan and cruelty-free, Barry M Beauty is all about helping you express yourself without compromise.
The official rebrand will roll out from March 26th, 2025.
You can shop Barry M Beauty at barrym.com.au, adorebeauty.com.au, and Priceline.
Image credit: Supplied
