CHANEL names new beauty ambassador

CHANEL has announced its newest beauty ambassador – meet Angèle.

The 29-year-old Belgian singer-songwriter will be the face of the advertising campaign dedicated to the new CHANCE EAU SPLENDIDE fragrance.

"A pop phenomenon and major figure on the French-speaking music scene, she has seized her chance at every step of her career and transformed the challenges she faced into artistic brilliance," CHANEL said via a press release.

Since 2019 and the release of Brol, her first album, Angèle has enjoyed a close relationship with CHANEL. She was appointed beauty and fashion ambassador of the House in 2020, and has been the face of many campaigns.

"This radiant, luminous, free and spontaneous young woman is now the dizzying embodiment of CHANCE EAU SPLENDIDE," the brand said.

"The inventor of contemporary anthems sings about this new talisman fragrance wonderfully on her track 'A Little More', specially composed for the campaign directed by Jean-Pierre Jeunet."

"In the film we discover her venturing into a fairground attraction: the hall of mirrors, which invites her to take her chance..."

The campaign for the CHANCE EAU SPLENDIDE fragrance featuring Angèle will be unveiled in April 2025.

You can read more about the CHANEL CHANCE fragrance expansion on BD, here.

Image credit: Supplied/CHANEL