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Elise Garland Public Relations welcomes new beauty brand

Elise Garland Public Relations is delighted to welcome EnVogue Skin to its beauty portfolio for the launch of Matrix PDO Threads.

An innovator within the non-invasive aesthetics category, the Matrix PDO Thread System offers a framework for advanced skin rejuvenation.

For any media enquiries, please contact Zana: zana@egpr.com.au

Ego Pharmaceuticals shares brand news

Elucent will be at the One Fine Day Wedding Fair in Melbourne on 29th & 30th May, 2021. Click here for details.

QV Baby will be at the One Fine Baby Expo in Melbourne on 29th & 30th May, 2021. Click here for details.

QV Face Moisturising Day Cream and QV Face Nurturing Night Cream claim the title of being the number one selling products in their categories for sensitive skin in Australian pharmacies - more information to follow next week.

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Dr. Hauschka Magazine launches an exciting new issue

Dr. Hauschka Magazine has recently launched a brand new issue – called Powered By Flowers.

“We see an unbelievable amount of power and variety in plants,” the magazine said in its opening editorial letter. “And they quite literally form the essence of everything we do. After all, we have been celebrating the power of flowers since 1967.

For us, this power also represents freedom, joie de vivre, community, new beginnings, strong women, and assuming responsibility for each other and for the natural world. It also stands for all the people who love the great outdoors as much as we do – and for whom this love is far more than just a hashtag.”

The magazine deep dives into a variety of topics close to the brand’s heart, including expert plant knowledge, self-care, self-confidence, relaxation, inspirational women, recommended beauty products and much more.

Check out the latest mag here.

 

frank body welcomes investment partner EverYi Capital

Cult Australian clean beauty and personal care brand, frank body, has completed an investment round with China-based private equity firm, EverYi Capital. The closed investment round, valuing the brand in the vicinity of $100 million AUD, was completed ahead of a US targeted Series B, slated for 2021. 

Started by five friends in a coffee shop with an investment of $5,000 AUD in 2013, funding will expand frank body’s Asian footprint over the next three years. This will include building a localised team in Shanghai, developing go-to market strategies and supporting a partnership with Australian retailer Mecca, who recently entered the region through Tmall.  

"We’re delighted to welcome EverYi Capital to frank body. This partnership is an important next step in our globally present, locally relevant strategy, enabling us to bring our accessible, affordable and effective clean beauty and personal care products to an important audience," said frank body co-founder and CEO, Steve Rowley. 

"Having a local operational partner gives us insight and support to grow in what we anticipate will be one of our core future markets. EverYi Capital shares both our passion for the consumer and our values around clean, accessible beauty and personal care products."

frank body will take learnings from its entry into North America and the UK. The US represents the brand’s largest share of business, with approximately 50% of 2020 fiscal year revenue generated from North America through direct-to-consumer sales and retail partnerships including Ulta, Target and Urban Outfitters. Earlier this year, frank body also launched into 350 Boots doors in the UK. 

Manufacturing and innovation of frank body products will continue from Australia and the US, and will always remain cruelty-free, not testing its products or ingredients on animals.

The investment coincides with news China will begin relaxation of animal testing requirements on May 1, 2021. frank body will continue to only invest in commerce channels that do not require animal testing.

frank body is independently owned and operated, with co-founders Steve Rowley, Bree Johnson, Jess Hatzis and Alex Boffa retaining their controlling interest. EverYi Capital managing partner, Susan Shui-Shien Lin will join the frank body co-founders and Unilever Ventures on the board.

frank body mandated that its board will always be led by a minimum of 50% female representation.  

Danielle Burge departs MOR

MOR brand and marketing manager, Danielle Burge regrets to advise that due to extenuating personal circumstances, she will be leaving MOR Wednesday 5th May 2021, as she takes an indefinite hiatus from the workforce.

For any brand, marketing or PR correspondence moving forward, please reach out to marketing director Vicky Kalofolias at: Vicky.K@mor.com.au or assistant brand manager Katrina Lin at: katrina@mor.com.au

 

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RESCU.com.au welcomes new staff member

Ricky Allen has announced she has commenced a new role writing and producing beauty content for RESCU.com.au.

Ricky was formerly health and beauty editor at large for VOGUE Australia where she spearheaded the masthead's special beauty projects and bi-annual anti-ageing magazines.

For info contact Ricky at: rickyall@tpg.com.au

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