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KMS collaborates with P.E Nation in new campaign

This week, P.E Nation debuted the limited-edition global ASICS GEL-1130TM footwear collaboration with hair direction by Ali Holmes, co-owner Wildlife SOGO for KMS.

P.E Nation’s vibrant reimagining of the heritage performance shoe, sees it remixed for the streets, with precision engineering with a retro-sports lens. The hair was a sleek, high pony embracing the throwback vibe.

KMS lead artist, Ali Holmes says “I created a super sleek, high sporty pony with lots of movement in the pony. I used KMS Add Volume Styling Foam to keep hair tight and finished with KMS Hair Stay Anti-Humidity Seal for longevity throughout an all day shoot.”

KMS has always been inspired by street style, working alongside global brands that are leading the trend. This latest collaboration continues to honour this.

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KMS

Staff changes at SHA PR

SHA PR is pleased to announce two new starters at the agency.

Bec Sharp is SHA’s new junior publicist working across LAMAV, Lano, Votart and Recreation Beauty. Bec previously worked at Mother Father PR. 

Jaimi McDonald has also been promoted to a junior publicist.

For any futher details, you can reach out to Hollie Smith at: hollie@shapr.com.au

DECIEM introduces renewable energy certificates for employees

As many companies look at customer-facing initiatives to highlight sustainability, DECIEM is approaching its commitment to sustainability from the inside out with practices that impact people - its employees, as well as customers.

DECIEM recognises that the majority of its workers have been working from home since the beginning of the pandemic where renewable energy sources aren’t the primary source. To offset the carbon emissions for its employees, DECIEM has purchased Renewable Energy Certificates, injecting the grid with an equivalent amount of renewable power used since it closed its offices in March 2020.

“Our goal is to strengthen our commitment to the Earth by expanding our renewable energy use and bringing our DECIEM family on our climate change mitigation journey,” said DECIEM senior director of sustainability & social impact, Jackie Kankam. “Using renewable energy and renewable energy credits is an important step to ensure we are relying less and less on traditional energy sources and hugging the Earth a little tighter.”

ECOYA expands its bodycare collection with new refills

ECOYA is proud to announce it has launched its new Hand & Body Wash Refills.

The perfect eco-conscious addition to your home, you can now give your hand and body wash bottles a second life with ECOYA’s fragranced Hand & Body Wash Refills that are now available as part of the brand’s popular bodycare collection. 

Available to shop now exclusively for $29.95 via ECOYA, you can now replenish your favourite ECOYA Hand & Body Wash using the one-litre refill pouch.

Ella Baché relaunches cult favourite

Looking to recharge and revitalise our skin this winter, Ella Baché’s cult Floral Oil Face & Body Cleansing Oil has now been reformulated with your comfort and the environment in mind – free from parabens and mineral oils.

Reformulated and made here in Australia, this luxe multi-purpose oil adds to Ella Baché’s A-Beauty repertoire, now replacing mineral oil and parabens with a unique blend of safflower oil and vitamin E antioxidants that offer anti-inflammatory properties whilst rebalancing and protecting the skin's barrier function.

Perfect for dry or combination skin, and loved by those with sensitivities, this nourishing and efficacious cleansing oil washes away pollutants from the daily grind, dissolving stubborn makeup and surface impurities, preventing dryness and increasing skin replenishment.

Clean Australian supercharged ingredients known for pioneering Australian botanical skincare solutions, safflower oil is combined with considered oils of lavender and rosemary for skin regeneration, and apricot kernel and ylang ylang oil for hydration – leaving your skin completely balanced and restored.

In a move to clean Australian formulations, CEO of Ella Baché, Pippa Hallas noted: “Formulating this iconic nourishing cleanser in our Sydneybased lab and manufacturing facility has enabled us to scale up our Australian formulations, so we can control the quality of the ingredients right back to the source."

 

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Everything you need to know about Charlotte Tilbury's Magical Summer Sale

Charlotte Tilbury has announced a magical summer sale with incredible savings on exclusive, iconic kits and the return of the sell-out mystery boxes.

From July 25, customers will be able to shop an edit of Charlotte’s makeup magic and research powered skincare, with magic savings of UP TO 30%, exclusively at Charlottetilbury.com.

From magic skincare to complexion favourites and mesmering eye and lip looks, there are over 31 incredible bundles to shop in the biggest summer sale yet.

Plus, don’t miss the return of Charlotte’s sell out mystery boxes. Available from August 9th, each box includes six full size iconic products with incredible savings of over 50%. The makeup magic mystery box has a value of $356 and is available for $178 or choose the sensational skincare mystery box with a value of $418.00, available for $209.

From August 5th, selected beauty kits featured in the Summer Sale will be available with up to 40% off until 15th August. There will also be a chance to receive a free gift from Charlotte when you spend over $150. This offer is available to customers throughout the sale period.

 

Benefit Cosmetics' Bold Is Beautiful campaign returns

This August, Benefit Cosmetics will be running its Bold Is Beautiful philanthropy program, where the brand will be donating $5 from every Benefit brow wax service to its local charity partners – Look Good Feel Better, Fitted For Work and Sister2sister.

These partners all work through their unique structured and supported programs to empower Australian girls and women.

Launched in 2015, Bold Is Beautiful is Benefit’s global philanthropy program dedicated to empowering women and girls to be bold, believe in themselves and reach their full potential. Here in Australia, the brand has already donated over $1 million through this program.

Urban Jungle collaborates with exciting brand

Popular Gen Z skincare brand, Urban Jungle, is excited to announce the launch of its limited-edition collaboration with Hanami, which is now available online.

The collaboration is a continuation of the momentum and love of Pride Month and resulted in an exclusive TWOPACK Nail Polish Kit that comes with 2x15ml nail polishes, featuring Urban Jungle's iconic brand colours - peach and violet. 

As a brand founded by a proud member of the LGBTQIA+ community, Urban Jungle wants to spread the message of diversity and inclusion by encouraging its community to wear their true colours from the collaboration with pride. Whether you're a raver (psychedelic swirl) or a colourful minimalist (single colour), there is a colour and combination for everyone. 

Urban Jungle and Hanami are certified vegan and cruelty-free with CCF and PETA, using 82% naturally sourced ingredients such as sugarcane, cotton, corn and cassava in each nail polish. Plus they're 100% Australian made and owned.

The TWOPACK Nail Polish Kit is now available to shop on urbanjunglebeauty.com from $39.95. It is also available to purchase in the Colour Duo ($84) and Top To Toe Kits ($154). 5% of all sales from the collaboration will be donated to Black Rainbow – an organisation that supports the health, wellbeing and futures of Aboriginal and Torres Strait Islander LGBTQIA+ community members.

New PR agency for The Healthy Chef

Élysée Collective is thrilled to announce it has been appointed as PR agency for The Healthy Chef.

Led by visionary health and wellness chef, Teresa Cutter, The Healthy Chef is one of Australia’s pioneering and leading nutrition and supplement brands, soon to celebrate its 10 year anniversary. Constantly evolving with Teresa at its helm, it is unparalleled for its commitment to sourcing quality and premium ingredients for its innovative formulas.

For all PR enquiries, please contact natasha@elyseecollective.com.au.

Prevention's Beauty Box 2022 callout

After its huge success with readers last year, the Prevention Beauty Box is back for 2022.

In 2021 it sold out in just 10 days, with a wait list for 2022, proving this is a fantastic way to get your products in the hands of the magazine's readers, women aged 35+.

What do you get?

- Product sampling to your core demographic (women aged 35+).
- Your product included in all marketing collateral for the Beauty Box (print and digital).

What do you need to do?

- Prevention needs 250 full-sized products sent to its offices in St Leonards, Sydney by September 5, 2022.
- Supply Prevention with a high res image, product information and RRP and the magazine will do the rest.

You can view last year's Beauty Box here.

Contact Prevention Magazine at kperos@mextmedia.com.au for more information.

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