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MAXMEDIALAB has been appointed the 360 communications agency for HydraFacial, effective immediately.

"We are thrilled to partner with MAXMEDIALAB bringing to life our strategic plans across social, PR, media and production. The team are just as passionate as we are to communicate the key benefits and game changing technology used by HydraFacial," said HydraFacial global CEO, Andrew Stanleick.

HydraFacial’s signature three steps are about more than just glowing, healthy skin. When we look good, we feel good and that’s the difference you get with a HydraFacial experience.

Combining instant results with ongoing benefits from its custom skincare boosters, HydraFacial delivers long-term results. Best of all, HydraFacial is for everyone. All skin types. All skin concerns. And all skin tones.

"We are extremely proud to work with HydraFacial and look forward to creating engaging brand experiences that champion this innovative company through MAXMEDIALAB’s signature 360 approach," said MAXMEDIALAB CEO, Lynette Phillips.

For all media enquiries, please contact MAXMEDIALAB communications director, Ingrid Lovett: ilovett@maxmedialab.com.au. 

For over 18 years, ghd has been supporting breast cancer charities around the world, raising over $4.5 million in Australia and over $30 million AUD globally. This year, as an outcome of the brand’s continued support, the National Breast Cancer Foundation (NBCF) has announced ghd as the only brand within the beauty category with a Diamond Status Partnership.

“On behalf of the NBCF, I would like to thank ghd for their ongoing support towards our vision of zero deaths from breast cancer,” said associate professor and NBCF CEO, Cleola Anderiesz. “ghd has raised over $4.5 million dollars for breast cancer research through 18 years of partnership and we recognise this extraordinary fundraising achievement through announcing ghd as a Diamond Partner of NBCF.”

“ghd’s annual Limited Edition Pink Collection communicates a simple yet powerful message: TAKE CONTROL NOW,” added ghd Australia and New Zealand managing director, Ludovic Dellazzeri. “A reminder that whenever you style your hair, you remember to self-check your breasts. $20 from every Pink limited edition purchase goes towards funding research."

ghd looks forward to many more years to come of this amazing partnership, in driving awareness for further self-checks, and further support for breast cancer research towards achieving a 100% survival rate.

Paco Rabanne is celebrating the launch of its first ever stand-alone female fragrance, FAME Eau De Parfum, with a live activation at Bondi Junction Westfield that offers a once in a lifetime opportunity to be the face of FAME.

Capturing the irresistible Parisian spirit of the Rabanne woman, FAME pays tribute to a new era of femininity. The new fragrance is vegan and crafted in Grasse from sustainable ingredients, with notes of exceptionally pure jasmine, succulent mango, and an addictively sensual creamy incense.

Paco Rabanne is inviting consumers to experience the immersive live activation, that will include their very own, one-on-one photoshoot with renowned photographer, Josh Carr Hummerston.

Their image will then be superimposed on the cover of FAME and displayed on a larger than life, electronic billboard behind the activation, giving them their very own 15 seconds of FAME!

The live activation will take place on September 8 to September 11, from 10:00am to 6:00pm at Bondi Junction Westfield.

As part of leading sustainable beauty brand Garnier's ongoing commitment to reducing its environmental impact, the brand is excited to announce it has partnered with Take 3 for the Sea again to help fight the impacts of plastic pollution worldwide. 

For every Garnier product purchased at Woolworths nationwide from September 1 to 30, Garnier will support the removal of three pieces of plastic or litter from Australian oceans.

The 'Buy One, Remove Three' initiative will see up to 600,000 pieces of plastic removed by October 2023. 

The renewed partnership between Garnier and Take 3 for the Sea is an important step in the nonprofit's goal of removing 50 million pieces of rubbish from the environment by 2025. 

Today, 65% of ingredients in Garnier’s formulas are plant-based, mineral abundant or ingredients from a circular process. By 2030, Garnier has committed to making this 95%.