’s April 2012 Earth Month is a yearly campaign that raises funds and awareness for environmental projects around the world. Now in its 13th year, the 2012 campaign will inspire Aveda’s network of beauty professionals across the globe to raise $US4.5 million for the protection of clean water.
Two key fundraisers to take place during the month include the Light The Way Earth Month Candle release, and Aveda’s Walk for Water. The 2012 Light The Way soy wax candle will be sold exclusively during April, with 100 per cent of the purchase price ($24.95) to be donated to WaterAid Australia. Aveda’s Walk for Water brings together the brand’s network and guests in a series of 6km walks around the globe during the week of April 22, 2012.
Funds raised during Earth Month goes to WaterAid, an international non-governmental organisation with a mission to transform lives by improving access to safe water, hygiene and sanitation in the world’s poorest communities.
For more information about Aveda’s Earth Month 2012, making donations and planned activities, visit www.facebook.com/Aveda.
