A new campaign is urging companies to make it known if their product is made in Australia; as new research carried out by Roy Morgan suggests that Aussies prefer to buy home-grown.
The research shows that more than two thirds of Australians (69.9%) would give preference to buying genuine Aussie-made products. The leverage on this consumer preference is especially prevalent for those looking to purchase complementary health and vitamin products (78%), as well as beauty and personal care products (68%).
Australian Made Campaign chief executive, Ian Harrison, explained the findings, saying “It comes as no surprise that consumers are increasingly demanding authentic, premium-quality products that originate from our clean, green environment and are made to demanding Australian standards.
“It makes absolute sense for businesses that produce products locally, to leverage consumer preference for Aussie products; and the best way for business to tell consumers that their products are genuinely Aussie is by branding them with the Australian Made logo.”
