The last week has seen beauty media attend an afternoon of 1950s finery and fun for theBalm Cosmetics event at Porteno Restaurant, the Australian launch of UK’s number one nail brand nails inc at The Establishment and details about the upcoming Australian-wide tour of the SunSense UV Photobus at a breakfast at Pier Restaurant.
It was all about the Olympics on the site, with beauty brands getting into the spirit of the Games, plus we got a glimpse of the incredible nails from the recent Nailympics. bd also discovered the history behind iconic Australian Story Behind the Brand: Australis and talked to bdTV: Elizabeth Treble, national marketing manager, Plunkett Pharmaceuticals about cosmeceuticals in Australia. And don’t forget that entries are now open for the 2012 beautydirectory Star Awards.
In the bdBLOGS, we looked at baby boomers shunning 20-something models for morebdBLOG: Age appropriate models, how a high number of bdBLOG: “Like” doesn’t equal trust doesn’t equal brand trust and questioned whether a haircut is better done wet or dry.
Elisabeth King revealed beauty buyers are sticking with trusted brands, Karl Lagerfield unveils Shu Uemura collection, Australian Bureau of Statistics set to track online sales and the winners of L’Oréal’s Women in Digital program.
Enjoy the weekend,
The bd team
On Trial This Week
Nanotechnology in sunscreen debate heats up
Napoleon Perdis lands in Nordstrom
NZ: Top make-up tips for the working woman
Vanessa Williams creates skin care line