A recent shift has occurred in women’s publishing, with major websites and magazines moving towards greater diversity and inclusivity when discussing the topics of makeup, beauty, fashion or fitness.
It’s not uncommon to now see articles discussing the aforementioned topics taking into account size, race, gender, sexuality and religion; with the likes of Refinery29, Teen Vogue, Byrdie and Allure leading the charge.
While many acknowledge that the shift towards inclusivity in beauty publishing was a long time coming, Glossy notes that now is as good a time as any for the shift to occur:
“There are over 120 million multicultural consumers in the United States, with a buying power of over $3.3 trillion. Likewise, the LGBT cohort in the United States — which is estimated to make up 7 percent of the total population — boasts a spending power of over $US917 billion. Those numbers are only expected to rise.”
Furthermore, Cassandra insights and strategy director Rachel Saunders confirmed the statement that consumers are far more conscious of a brand or media channel’s social beliefs than ever before: “Young consumers believe that brands have the power to better the world through social consciousness.
“Gen Z is the most diverse cohort in history so companies that embrace inclusivity now will be better poised to earn their loyalty in the future.”
Cassandra – a research company – uncovered that 65 per cent of American youth ages 12 to 34 think companies, not governments, can make a bigger positive impact on the world. With that in mind, it won’t be uncommon to see brands continue to embrace inclusivity when discussing the topics of makeup, skin care and fitness moving forward.
