Makeup artist, Charlotte Tilbury, has confirmed she will be opening her first U.S. store at The Grove in Los Angeles.
Set to open in their 2019 summer, the goal is to bring the Charlotte Tilbury shopping experience closer to U.S. consumers.
“With all of my Beauty Wonderlands I have designed them to completely revolutionise and disrupt the way people shop; they are beauty playgrounds for everyone from 18 to 80,” Tilbury revealed in a statement. “When you walk through the doors, I want you to feel like you are literally stepping into my world. A world full of beauty zones, from rock ‘n’ roll and Hollywood to fashion and magic, each created to make you dream and make your beauty dreams come true.”
According to the company, the new space will feature multisensory activations, elements of “retail theater” and educational content.
Having entered the U.S. in 2014 in the department store channel with Bergdorf Goodman and Nordstrom, Charlotte Tilbury has since expanded and is now sold through Net-a-porter, Bloomingdale’s and Sephora.
