Our friends at My Market Insight have taken a look at the beauty products making noise in Australia's print and online* publications over the last month.
My Market Insight is the only company that provides total media and market insights specifically for the beauty industry across print, online and social media. The service is essential for beauty brands trying to define the right media strategy in order to increase sales and maximise return on investment.
Here are their results:
Top 10 products in print and online publications (out of 1250)
Chanel No 5 EDP (12 mentions)
Tiffany & Co Rose Gold EDP (9 mentions)
Aesop Gift Set (7 mentions)
Hermes Les Mains Nail Polish (6 mentions)
Estee Lauder Advanced Night Repair Synchronised Multi-Recovery Complex (6 mentions)
Ultra Violette Dream Screen Tinted Veil (5 mentions)
AERIN Cedar Violet EDP (5 mentions)
We Are Feel Good Inc Kakadu Plum Sunscreen Lotion SPF50+ (4 mentions)
Too Faced Sweet Peach Eye Shadow Palette (4 mentions)
Sisley Phyto-Teint Nude (4 mentions)
Top 10 makeup products in print and online publications (out of 326)
Aesop Gift Set (7 mentions)
Hermes Les Mains Nail Polish (6 mentions)
Too Faced Sweet Peach Eye Shadow Palette (4 mentions)
Sisley Phyto-Teint Nude (4 mentions)
Mecca Max Whip Lash Tubing Mascara (4 mentions)
L'Oreal Paris True Match Nude Plumping Tinted Serum (4 mentions)
Jane Iredale Beyond Lash Volumising Mascara (4 mentions)
Hermes Rosy Lip Enhancer (4 mentions)
Smashbox Always Sharp Lip Liner (3 mentions)
Milk Makeup Bionic Buildable Liquid Blush (3 mentions)
Top 10 skincare products in print and online publications (out of 519)
Estee Lauder Advanced Night Repair Synchronised Multi-Recovery Complex (6 mentions)
Ultra Violette Dream Screen Tinted Veil (5 mentions)
We Are Feel Good Inc Kakadu Plum Sunscreen Lotion SPF50+ (4 mentions)
Drunk Elephant D-Bronzi Anti-Pollution Sunshine Drops (4 mentions)
Clinique Smart Clinical Repair Wrinkle Correcting Serum (4 mentions)
Ultra Violette Supreme Screen Hydrating Facial Skinscreen SPF50+ (3 mentions)
Synergie Skin Lumi Balance Multi-Active Facial Oil (3 mentions)
Slip Sleep Mask (3 mentions)
Skinceuticals Silymarin CF (3 mentions)
Sisley Ecological Compound Essential Gift Set (3 mentions)
Top 10 fragrance products in print and online publications (out of 215)
Chanel No 5 EDP (12 mentions)
Tiffany & Co Rose Gold EDP (9 mentions)
AERIN Cedar Violet EDP (5 mentions)
Dolce & Gabbana (Fragrance) K By Dolce & Gabanna (4 mentions)
Christian Dior J'Adore Infinissime Eau De Parfum (4 mentions)
Carolina Herrera Good Girl EDP (4 mentions)
Tom Ford Bitter Peach EDP (3 mentions)
Penhaligons Racquets (3 mentions)
Jo Malone London English Pear & Freesia Cologne (3 mentions)
Giorgio Armani Si Passione Intense EDP (3 mentions)
Top 10 hair care products in print and online publications (out of 190)
Dyson Supersonic Hairdryer (4 mentions)
Schwarzkopf Got2B Ultra Glued Styling Gel (3 mentions)
R+Co Bleu Optical Illusion Smoothing Oil (3 mentions)
Hask Shea Butter & Hibiscus Oil Anti-Frizz Shampoo (3 mentions)
Hask Shea Butter & Hibiscus Oil Anti-Frizz Conditioner (3 mentions)
GHD (Good Hair Day) Platinum+ Hair Straightener (3 mentions)
Davroe Curlicue Curl Activator (3 mentions)
Sunsilk Shampoo (2 mentions)
Sun Bum Scalp And Hair Mist (2 mentions)
Slip Silk Scrunchie (2 mentions)
*Online publications include Gritty Pretty, Grace and Badlands.
To find out more information about My Market Insight and how they can help you, visit www.mymarketinsight.com/au or email info@mymarketinsight.com.au.
